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#Innovators 

Presentations of innovative figures in contemporary Italian culture & business

#Innovators
EUGENIO MARINELLA. What does Naples add to a necktie? | #italianinnovators #napoli
17:58
Italian Innovators

EUGENIO MARINELLA. What does Naples add to a necktie? | #italianinnovators #napoli

A presentation by Luca Cottini, PhD * Naples, June 26, 1914. The opening of the Marinella store on the Riviera di Chiaia (3 days before the assassination of Archduke Franz Ferdinand and the outbreak of war). * A changing urban context: the 19th century creation of the lungomare of Via Caracciolo and the transition from demolitions to renovations. * The cultural and entrepreneurial life of Naples at the turn of the 20th century. Misery and nobility, depth and openness, vain ambitions and cosmopolitism. * Four generations in #business. From Eugenio to Luigi, Maurizio, and Alessandro. * A century-long tradition of craftsmanship, #entrepreneurship and #excellence. The Marinella #brand from the Italian #dolcevita to a contemporary commitment to #sustainability. * The hidden language of #ties. A brief history of #neckties from Louis XIV to the present * What does Naples add to a tie? The cultural aesthetics of Marinella ties. * A #fashion masterpiece and a #storytelling object. The literary backdrop and secret warmth of Naples behind a thin silk strip. #innovators #napoli #naples #madeinnaples #necktie #marinella #cravatta #napoletanità #napoletani Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
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