A presentation by Luca Cottini, PhD * The mission to make #shoes visible. * The journey of a young #shoemaker from Campania to America * Italian immigrants and American #shoemaking * The immigrant's mindset. Rooted openness (from Boston to California) * Shoemaking and the cinematographic industry. The first Ferragamo store in #hollywood * Return to Italy. #florence and the crisis of the 1930s * Limit and #creativity. How the wedge heel was invented. How the rainbow sandal launched Ferragamo's fame * The postwar recognition by Neiman Marcus and the creation of the invisible shoe * The shoemaker of #celebrities: Eva Peron, Audrey Hepburn, Marilyn Monroe, Sofia Loren * A pioneer of the Italian #fashion project. From Florence to the world * A living legacy. #ferragamo today --- Related #italianinnovators videos: Fashion playlist: bit.ly/MyInnovatorsFashion Guccio Gucci https://www.youtube.com/watch?v=LNNU02huyZk * Emilio Pucci https://www.youtube.com/watch?v=CdQhd0eEVCQ * Elsa Schiaparelli https://www.youtube.com/watch?v=NNmKPpKDrBc&t=10s * Ermenegildo Zegna https://www.youtube.com/watch?v=f-mUfTzEZMY&t=1s * Elsa Peretti https://www.youtube.com/watch?v=dHUkVNyfbaw Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * Domus. The theory and practice of “industrial design” (What is #design? Who is the #designer?) * Designing life: a worldview in an object; a particular character in a space * Ponti and Milano. From formation to expositions, from practice to theory * Object-worlds. The passion for #ceramics & #glass. Lightness as brightness and weightlessness * Secular and religious #architecture. The “continuity” of opposites * Vivere all’italiana, vivere alla Ponti. The synthesis of #tradition and #modernity --- Related #italianinnovators videos: Design playlist: bit.ly/MyInnovatorsDesign * Alfonso Bialetti https://www.youtube.com/watch?v=cBv8NoIZihw * Silvio Gazzaniga https://www.youtube.com/watch?v=xKJ-XBUZ7tc * Carlo Bugatti https://www.youtube.com/watch?v=-cuR_53Q2OQ * Battista and Sergio Pininfarina https://www.youtube.com/watch?v=bHKWDQgwZ-Q * Gae Aulenti https://www.youtube.com/watch?v=p1r5khAmipU * Giorgetto Giugiaro https://www.youtube.com/watch?v=bIoEzv2uqgI&t=336s Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * From Studio 54 to Tiffany's. How a young Italian model became NYC's top jewel #designer * An independent and unexpected path, from Italy to Japan, from Spain to New York City * An extraordinary career at Tiffany's. The most remarkable pieces of Peretti's creative imagination * The aesthetics of Peretti's style. Translating ideas into forms, forging life in matter * Catalonia as a creative laboratory. The clash of opposites between Sant Martì Vell and NYC * The Nando and Elsa Peretti Foundation. The real jewel is a life well lived --- Related #italianinnovators videos: Fashion playlist: bit.ly/MyInnovatorsFashion * Salvatore Ferragamo https://www.youtube.com/watch?v=YabiLQTSBNs Guccio Gucci https://www.youtube.com/watch?v=LNNU02huyZk * Emilio Pucci https://www.youtube.com/watch?v=CdQhd0eEVCQ * Elsa Schiaparelli https://www.youtube.com/watch?v=NNmKPpKDrBc&t=10s * Ermenegildo Zegna https://www.youtube.com/watch?v=f-mUfTzEZMY&t=1s ---- Women playlist: bit.ly/MyInnovatorsWomen * Fabiola Gianotti https://www.youtube.com/watch?v=RudD7fWZqtY&feature=youtu.be * Laura Biagiotti https://www.youtube.com/watch?v=yzfe2IYZsHw * Margherita Guarducci https://www.youtube.com/watch?v=VghXAnQW1sY * Maria Montessori https://www.youtube.com/watch?v=9EelxAZzabE * Samantha Cristoforetti https://www.youtube.com/watch?v=xh-tqTcXmcs * Piera Cillario (the origin of Ferrero) https://www.youtube.com/watch?v=OUt7-Ufy6Fo&list=PLEH7ndDET58NQofUX47LZg0bLlO0WG8dh&index=15 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * The creation of the DeLorean DMC-12. The car of the future. The car of #backtothefuture * Giorgetto's youth in Garessio. Growing up in a family of artists * Learning the art of design in Turin. The apprenticeship at Fiat * Learning from the greatest: Dante Giacosa, Flaminio Bertoni, Nuccio Bertone * The foundation of his own Italdesign, the style maker of the century * Giugiaro's unforgettable projects: Volkswagen Golf (1974), Lotus Esprit (1976), Lancia Delta (1980) Fiat Panda (1980), Fiat Punto (1993) * Beyond automobiles. The Marille pasta, the cameras for Nikon, the organ of Lausanne * The Italian way to #cardesigning. From Futurism to fashion. From speed to self-expression * Giugiaro's method. From sketch to 3D projection. From drawing to execution * A legacy of modernity and eternity, fashion and beauty, originality and permanence #cardesign #sportscars #supercars #design #automobile #entrepreneur #italdesign #designer --- Related #italianinnovators videos: Design playlist: bit.ly/MyInnovatorsDesign * Alfonso Bialetti https://www.youtube.com/watch?v=cBv8NoIZihw * Gio Ponti https://www.youtube.com/watch?v=0amDWoP_2gc * Silvio Gazzaniga https://www.youtube.com/watch?v=xKJ-XBUZ7tc * Carlo Bugatti https://www.youtube.com/watch?v=-cuR_53Q2OQ * Battista and Sergio Pininfarina https://www.youtube.com/watch?v=bHKWDQgwZ-Q * Gae Aulenti https://www.youtube.com/watch?v=p1r5khAmipU --- Cars and transportation playlist: bit.ly/MyInnovatorsAutomobile * Carlo Riva https://www.youtube.com/watch?v=Y2jDD6vXvL4 * Adriano Ducati https://www.youtube.com/watch?v=JGvq5Qp7Q00 * Nicola Romeo (Alfa Romeo) https://www.youtube.com/watch?v=O3SOP5nq45g * Alfieri Maserati https://www.youtube.com/watch?v=aktXIi39y_E * Enzo Ferrari https://www.youtube.com/watch?v=Z1rx-bd0s2A * Ferruccio Lamborghini https://www.youtube.com/watch?v=_E04gKmv-Ew Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © Italian Innovators 2024. All rights reserved. While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini (PhD) * The 1912 opening of the Grande Albergo Campo dei Fiori and the birth of Alpine tourism * A brief history of Alpinism: from Petrarch (1336) to De Saussure (1786), from 19th century explorers to the Olympics of Chamonix (1924) * Vitale Bramani's youth in Milan and his mountaineering apprenticeship * From war to fashion and sports. The transformation of Alpinism in the 1930s * The opening of Bramani's shop in Milan (ViBram) and the tragedy of Punta Rasica (1935) * The partnership with Pirelli and the creation of the Carrarmato sole (1937) * The growth of Vibram. From WWII to the K2 expedition, from Milan to Albizzate * The legacy of Vitale Bramani. Vibram's new models (FiveFingers, Furoshiki, Arctic Grip) * Design and functionality. The Vibram philosophy today #italianinnovators #vibram #outdoors #outdoor #mountaineering #alpinism #trekking #fivefingers #sports #fashion #mountains #alps --- Related #italianinnovators videos: Sports playlist: bit.ly/MyInnovatorsSports Walter Bonatti https://www.youtube.com/watch?v=L0V3tJpj8g0 Leone Jacovacci https://www.youtube.com/watch?v=zZOT4ZlDogE Vitale Bramani https://www.youtube.com/watch?v=X7Z3VCZluc4 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © Italian Innovators 2024. All rights reserved. While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini (PhD) * The forest of violins. The acoustic wood of Val di Fiemme * The Stradivari of pianos. How Fazioli fell in love with the instrument * A dual degree in #piano & #engineering and the aesthetic/mechanical pursuit of the perfect sound * Fazioli's roman musical heritage. From Clementi to Petrassi, from Morricone to Cafaro * The Italian instrument. How Bartolomeo Cristofori created the first piano in 1709 and how the Mozart-Clementi duel fueled the rise of piano in 19th-century Europe * The Fazioli philosophy. Creating individually crafted models for performance * The debut of the gran coda F308 in Carnegie Hall and the design of unique models: from the Origami Fairmont to the Marco Polo * The perfection of patience in the creation of enchanted instruments #italianinnovators #pianos #fazioli #pianoforte #stradivari #strad #carnegiehall #sound #piano --- Related #italianinnovators videos: Music playlist: bit.ly/MyInnovatorsMusic Arts & Media episodes: * Vittorio Alinari https://www.youtube.com/watch?v=ngqX0R4AO2Q * Giulio Ricordi https://www.youtube.com/watch?v=J66YSYhYQ5E * Ennio Morricone https://www.youtube.com/watch?v=kTjDBt5Sy0s * Arturo Toscanini https://www.youtube.com/watch?v=VjUtRVNy4wA * Arnoldo Mondadori & Angelo Rizzoli https://www.youtube.com/watch?v=uWjkEl-hI74 * Guido Alberti (Liquore Strega) https://www.youtube.com/watch?v=JKEacYcQivg Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © Italian Innovators 2024. All rights reserved. While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at the Università di Palermo on June 13, 2024 * The Mediterranean soul of Sicilian #wines and #spirits. 5 entrepreneurial stories * The history of Marsala. From British businessmen (Woodhouse, Ingham) to Sicilian entrepreneurs (Vincenzo Florio Sr. and the golden age of Palermo) * The convent's bitter. The foundation & success of Amaro Averna (from Caltanissetta to the world) * From blending wine to independent grape. The rediscovery of Nero d'Avola and the success of Val di Noto (from Marchese di Rudinì to the present) * The creation of Sicilian #winemaking. Giacomo Rallo and Donnafugata * Edoardo Strano's Amara liqueur and the contemporary reinvention of the Sicilian amaro * Sicilian #wine as a crossroads of traditions, influences, and tastes #sicily #sicilia #sicilianwine #mediterranean #sicilianentrepreneurship --- Related #italianinnovators videos: Food & Drink playlist: – bit.ly/MyInnovatorsFoodDrink * Davide Campari https://www.youtube.com/watch?v=PFQ1t8HdnCs * Filippo De Cecco https://www.youtube.com/watch?v=fXufPgFMJSA * Luigi Lavazza https://www.youtube.com/watch?v=3zNCAqPNc0w * Massimo Bottura https://www.youtube.com/watch?v=XDuv7syzPLw * Michele Ferrero https://www.youtube.com/watch?v=If8mT8Gehec * Giulia Falletti di Barolo (Marchesi di Barolo) https://www.youtube.com/watch?v=9M5GRFEq0XI Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © Italian Innovators 2024. All rights reserved. While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * A lost harvest and the start of an adventure. From #Turin to the world * 1895. The opening of the #Lavazza store * Importing and treating #coffee. The re-invention of coffee as a transformed good * The innovation & art of #blending and the design of #aroma * Packaging and sustainability. From Luigi Lavazza to the company today --- Related #italianinnovators videos: Food & Drink playlist: – bit.ly/MyInnovatorsFoodDrink * Davide Campari https://www.youtube.com/watch?v=PFQ1t8HdnCs * Filippo De Cecco https://www.youtube.com/watch?v=fXufPgFMJSA * Massimo Bottura https://www.youtube.com/watch?v=XDuv7syzPLw * Michele Ferrero https://www.youtube.com/watch?v=If8mT8Gehec * Giulia Falletti di Barolo (Marchesi di Barolo) https://www.youtube.com/watch?v=9M5GRFEq0XI Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * Naples, June 26, 1914. The opening of the Marinella store on the Riviera di Chiaia (3 days before the assassination of Archduke Franz Ferdinand and the outbreak of war). * A changing urban context: the 19th century creation of the lungomare of Via Caracciolo and the transition from demolitions to renovations. * The cultural and entrepreneurial life of Naples at the turn of the 20th century. Misery and nobility, depth and openness, vain ambitions and cosmopolitism. * Four generations in #business. From Eugenio to Luigi, Maurizio, and Alessandro. * A century-long tradition of craftsmanship, #entrepreneurship and #excellence. The Marinella #brand from the Italian #dolcevita to a contemporary commitment to #sustainability. * The hidden language of #ties. A brief history of #neckties from Louis XIV to the present * What does Naples add to a tie? The cultural aesthetics of Marinella ties. * A #fashion masterpiece and a #storytelling object. The literary backdrop and secret warmth of Naples behind a thin silk strip. #innovators #napoli #naples #madeinnaples #necktie #marinella #cravatta #napoletanità #napoletani --- Related #italianinnovators videos: Fashion playlist: bit.ly/MyInnovatorsFashion * Salvatore Ferragamo https://www.youtube.com/watch?v=YabiLQTSBNs Guccio Gucci https://www.youtube.com/watch?v=LNNU02huyZk * Emilio Pucci https://www.youtube.com/watch?v=CdQhd0eEVCQ * Elsa Schiaparelli https://www.youtube.com/watch?v=NNmKPpKDrBc&t=10s * Ermenegildo Zegna https://www.youtube.com/watch?v=f-mUfTzEZMY&t=1s Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © Italian Innovators 2024. All rights reserved. While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * Giorgio's youth in Piacenza, between his fascination for theatre and the harshness of war * The liberation of Milan. The arrival of the Allies and the end of WWII * From Milan to Verona. Armani's medical career in the army * Return to Milan. Fashion apprenticeship at La Rinascente and the beginning of styling with Nino Cerruti * The encounter with Sergio Galeotti and the creation of the Giorgio Armani brand at age 41 * The growth of the company, the death of Galeotti, and Armani's new role as fashion #designer and #manager * Armani and cinema. From American Gigolo (1980) to dressing Hollywood celebrities * Armani & Versace. The Italian "rivalry paradigm" and the crafting of their personal styles * A strategic and creative mindset. Style and entrepreneurship in the work of Armani * The opera of fashion. The various branches of the brand and its long-lasting legacy #fashion #armani #moda #italianinnovators #entrepreneur --- Related #italianinnovators videos: Fashion playlist: bit.ly/MyInnovatorsFashion * Salvatore Ferragamo https://www.youtube.com/watch?v=YabiLQTSBNs Guccio Gucci https://www.youtube.com/watch?v=LNNU02huyZk * Emilio Pucci https://www.youtube.com/watch?v=CdQhd0eEVCQ * Elsa Schiaparelli https://www.youtube.com/watch?v=NNmKPpKDrBc&t=10s * Ermenegildo Zegna https://www.youtube.com/watch?v=f-mUfTzEZMY&t=1s * Elsa Peretti https://www.youtube.com/watch?v=dHUkVNyfbaw Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © Italian Innovators 2024. All rights reserved. While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini (PhD) * March 15, 1909. In Rome, W. Wright completes the first ever engine-operated flight above Italian soil * The birth of Italian #aviation (1909). The Montichiari circuit and the Italian aviation society * The path of an outsider, Gianni Caproni. From Munich & Liege to #Milan * From Taliedo to Cascina #Malpensa. The birth of military aviation * Blazing a trail in the sky. The humble audacity of #flight pioneers. The value of experimentation and failure * Flying is a splendid dream. #Airplanes and cultural imagination (literature, painting, cinema) --- Related #italianinnovators videos: Technology playlist: bit.ly/MyInnovatorsTechnology Science playlist: bit.ly/MyInnovatorsScience * Edoardo Bianchi https://www.youtube.com/watch?v=WdEx0Yq3XTk * Corradino D'Ascanio https://www.youtube.com/watch?v=Eh41uLZbwV8 * Camillo & Adriano Olivetti https://www.youtube.com/watch?v=RbjMSBETyGY * Guglielmo Marconi https://www.youtube.com/watch?v=Z55xHBT93i4 * Armando Cimolai https://www.youtube.com/watch?v=iVhpwnrEXDY * Giulio Natta https://www.youtube.com/watch?v=Fs7a_yeaokA Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2021 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * Oslo, December 10, 1963. The only Italian #scientist to receive a Nobel Prize in Chemistry * Achievement & fragility. From the invention of plastic to the management of waste * The imaginative mind of Giulio Natta. On #literature and #chemistry (Primo Levi) * A groundbreaking lab of innovation. Montecatini: from nylon to Moplen * The new material that God forgot to create. The birth and misuse of plastic * A new imagination of plastic. On the role of culture and ethics on innovation --- Related #italianinnovators videos: Technology playlist: bit.ly/MyInnovatorsTechnology Science playlist: bit.ly/MyInnovatorsScience * Edoardo Bianchi https://www.youtube.com/watch?v=WdEx0Yq3XTk * Corradino D'Ascanio https://www.youtube.com/watch?v=Eh41uLZbwV8 * Camillo & Adriano Olivetti https://www.youtube.com/watch?v=RbjMSBETyGY * Guglielmo Marconi https://www.youtube.com/watch?v=Z55xHBT93i4 * Gianni Caproni https://www.youtube.com/watch?v=Z5WiYZxi5R4 * Armando Cimolai https://www.youtube.com/watch?v=iVhpwnrEXDY Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * The call to serve. The beginning of Giulia Falletti’s mission in Turin’s prisons * The story of Juliette Colbert de Maulevriér. From the French revolution to the Parisian encounter with Carlo Tancredi Falletti * From Napoleon’s rule to the #Risorgimento. The growth of #Turin in the 19th century, between anticlericalism and religious renewal * Carlo and Giulia’s effort in the betterment of the city. The monumental cemetery & #prison reform * The Falletti estate in the Langhe countryside. Giulia’s investment in the Nebbiolo grape and the “discovery” of #barolo * A story of holiness and redemption. The Barolo #wine as mirror of Giulia’s personality --- Related #italianinnovators videos: Food & Drink playlist: – bit.ly/MyInnovatorsFoodDrink * Davide Campari https://www.youtube.com/watch?v=PFQ1t8HdnCs * Filippo De Cecco https://www.youtube.com/watch?v=fXufPgFMJSA * Luigi Lavazza https://www.youtube.com/watch?v=3zNCAqPNc0w * Massimo Bottura https://www.youtube.com/watch?v=XDuv7syzPLw * Michele Ferrero https://www.youtube.com/watch?v=If8mT8Gehec * Guido Alberti (Strega) https://www.youtube.com/watch?v=JKEacYcQivg --- Women playlist: bit.ly/MyInnovatorsWomen * Fabiola Gianotti https://www.youtube.com/watch?v=RudD7fWZqtY&feature=youtu.be * Laura Biagiotti https://www.youtube.com/watch?v=yzfe2IYZsHw * Margherita Guarducci https://www.youtube.com/watch?v=VghXAnQW1sY * Maria Montessori https://www.youtube.com/watch?v=9EelxAZzabE * Samantha Cristoforetti https://www.youtube.com/watch?v=xh-tqTcXmcs * Piera Cillario (the origin of Ferrero) https://www.youtube.com/watch?v=OUt7-Ufy6Fo&list=PLEH7ndDET58NQofUX47LZg0bLlO0WG8dh&index=15 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * The finish line of the 1908 Targa Florio. How it all started * The birth of Italy's #automobile industry. Nazzaro (#Ferrari); Trucco (#Maserati); Ceirano (#fiat) * The mechanic of Isotta Fraschini who became a pilot. The story of Alfieri Maserati * Visionary entrepreneurship, competition, and elegance. At the core of Maserati * Maserati's most legendary models and Alfieri's legacy * What (really) happened that day in Palermo in 1908 --- Related #italianinnovators videos: Cars and transportation playlist: bit.ly/MyInnovatorsAutomobile * Carlo Riva https://www.youtube.com/watch?v=Y2jDD6vXvL4 * Adriano Ducati https://www.youtube.com/watch?v=JGvq5Qp7Q00 * Nicola Romeo (Alfa Romeo) https://www.youtube.com/watch?v=O3SOP5nq45g * Enzo Ferrari https://www.youtube.com/watch?v=Z1rx-bd0s2A * Ferruccio Lamborghini https://www.youtube.com/watch?v=_E04gKmv-Ew Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * The fascination of "La" Strega (the witch) and the apprenticeship at "Lo" Strega liqueur factory * Poster #advertising and the aura of Strega. The blue, green, and red "witch" by Marcello Dudovich * The Roman city of Benevento, the legends of witchcraft, and the #drink of Giuseppe Alberti * Southern Italian excellence from 1860 to the present. Guido Alberti as #entrepreneur * The passion for #storytelling. The Nazi occupation of Rome and the salotto of Maria Bellonci * The birth of Premio Strega, a laboratory of postwar culture & Italy's most important literary award * From literature to #cinema. The acting career of Guido Alberti, from Fellini to Rosi * Of #cocktails and literary imagination. What do #stories do? What is their added value? * Guido Alberti. A complex entrepreneur and #intellectual in search of never-fading #beauty --- Related #italianinnovators videos: Food & Drink playlist: – bit.ly/MyInnovatorsFoodDrink * Davide Campari https://www.youtube.com/watch?v=PFQ1t8HdnCs * Filippo De Cecco https://www.youtube.com/watch?v=fXufPgFMJSA * Luigi Lavazza https://www.youtube.com/watch?v=3zNCAqPNc0w * Massimo Bottura https://www.youtube.com/watch?v=XDuv7syzPLw * Michele Ferrero https://www.youtube.com/watch?v=If8mT8Gehec * Giulia Falletti di Barolo (Marchesi di Barolo) https://www.youtube.com/watch?v=9M5GRFEq0XI Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.

A presentation by Luca Cottini, PhD * A stroll through #Florence. From the 13th century (Dante's house, the Bargello) to the 15th century city (Brunelleschi's dome, Palazzo Pucci) * Aristocracy & #fashion, Renaissance & #modernity. The Florentine upbringing of Emilio Pucci * Pucci's American discovery. From the winter Olympics of 1932 to his studies at Reed College * From #sports to #aviation. How a pilot become a smuggler and a spy. Pucci and the Ciano affair. * The postwar years. From stretchable ski suits to #swimwear. From Capri to Rome and back to Florence. Pucci's impact on the birth of Italian #moda and the #design of dolce vita * Pucci's American success. From airplane uniforms to car interiors, from Marilyn Monroe's dresses to the logo of the Apollo 15 mission * The secret recipe of Pucci's innovative approach. The primacy of #color, the joy of Italian living --- Related #italianinnovators videos: Fashion playlist: bit.ly/MyInnovatorsFashion * Salvatore Ferragamo https://www.youtube.com/watch?v=YabiLQTSBNs Guccio Gucci https://www.youtube.com/watch?v=LNNU02huyZk * Elsa Schiaparelli https://www.youtube.com/watch?v=NNmKPpKDrBc&t=10s * Ermenegildo Zegna https://www.youtube.com/watch?v=f-mUfTzEZMY&t=1s * Elsa Peretti https://www.youtube.com/watch?v=dHUkVNyfbaw Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022 While I encourage sharing and discussion, any use of this video beyond fair use principles, any unauthorized modification, or any form of content appropriation is strictly prohibited.