A presentation by Luca Cottini, PhD * Finding the recipe. How Pietro Ferrero arrived at the hazelnut and cocoa paste * The early years. The marriage of Piera and Pietro, the birth of Michele, three #entrepreneurial failures, and the return to Alba * The Langhe and Italy’s civil war. From WWII to reconstruction (1943-1945) * The post-war birth of the Giandujot (the forerunner of #Nutella) and the foundation of the Ferrero #chocolate company * A new model of social reconstruction. To work, create, and give (from the early days to the #ferrero foundation) * Piera’s presidency and legacy. A remarkable story of #female entrepreneurship Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * Domus. The theory and practice of “industrial design” (What is #design? Who is the #designer?) * Designing life: a worldview in an object; a particular character in a space * Ponti and Milano. From formation to expositions, from practice to theory * Object-worlds. The passion for #ceramics & #glass. Lightness as brightness and weightlessness * Secular and religious #architecture. The “continuity” of opposites * Vivere all’italiana, vivere alla Ponti. The synthesis of #tradition and #modernity Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * The finish line of the 1908 Targa Florio. How it all started * The birth of Italy's #automobile industry. Nazzaro (#Ferrari); Trucco (#Maserati); Ceirano (#fiat) * The mechanic of Isotta Fraschini who became a pilot. The story of Alfieri Maserati * Visionary entrepreneurship, competition, and elegance. At the core of Maserati * Maserati's most legendary models and Alfieri's legacy * What (really) happened that day in Palermo in 1908 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * The mission to make #shoes visible. * The journey of a young #shoemaker from Campania to America * Italian immigrants and American #shoemaking * The immigrant's mindset. Rooted openness (from Boston to California) * Shoemaking and the cinematographic industry. The first Ferragamo store in #hollywood * Return to Italy. #florence and the crisis of the 1930s * Limit and #creativity. How the wedge heel was invented. How the rainbow sandal launched Ferragamo's fame * The postwar recognition by Neiman Marcus and the creation of the invisible shoe * The shoemaker of #celebrities: Eva Peron, Audrey Hepburn, Marilyn Monroe, Sofia Loren * A pioneer of the Italian #fashion project. From Florence to the world * A living legacy. #ferragamo today Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * A lost harvest and the start of an adventure. From #Turin to the world * 1895. The opening of the #Lavazza store * Importing and treating #coffee. The re-invention of coffee as a transformed good * The innovation & art of #blending and the design of #aroma * Packaging and sustainability. From Luigi Lavazza to the company today Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * A stroll through #Florence. From the 13th century (Dante's house, the Bargello) to the 15th century city (Brunelleschi's dome, Palazzo Pucci) * Aristocracy & #fashion, Renaissance & #modernity. The Florentine upbringing of Emilio Pucci * Pucci's American discovery. From the winter Olympics of 1932 to his studies at Reed College * From #sports to #aviation. How a pilot become a smuggler and a spy. Pucci and the Ciano affair. * The postwar years. From stretchable ski suits to #swimwear. From Capri to Rome and back to Florence. Pucci's impact on the birth of Italian #moda and the #design of dolce vita * Pucci's American success. From airplane uniforms to car interiors, from Marilyn Monroe's dresses to the logo of the Apollo 15 mission * The secret recipe of Pucci's innovative approach. The primacy of #color, the joy of Italian living Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * From Studio 54 to Tiffany's. How a young Italian model became NYC's top jewel #designer * An independent and unexpected path, from Italy to Japan, from Spain to New York City * An extraordinary career at Tiffany's. The most remarkable pieces of Peretti's creative imagination * The aesthetics of Peretti's style. Translating ideas into forms, forging life in matter * Catalonia as a creative laboratory. The clash of opposites between Sant Martì Vell and NYC * The Nando and Elsa Peretti Foundation. The real jewel is a life well lived Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The road to Naples. From the periphery to the big city, from poverty to #education * The formation as civil #engineer and the start of #business (air compressors, train tracks) * The great war and the great occasion. The acquisition of the #automobile company Alfa * Alfa Romeo. The growth of the company, the creation of a legend * The dream to manufacture automobiles in Southern Italy. The factory of Pomigliano d'Arco * The legacy of Alfa Romeo: speed, power, and #elegance * The secret of successful #entrepreneurship (find out at the end of the video!) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story * What an elevator attendant at a fashionable hotel learned about #celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century #London * #Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan) * Scarcity and #creativity. How the diamond shaped #leather and the GG logo were ideated * The bamboo bag, celebrity culture, and the contemporary evolution of the #brand * What culture generated Gucci? What culture does Gucci generate? The leather district. #fashion as a language of effortless sophistication Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The joy of a boat ride. From Dante to the 21st century * #boating as a #storytelling metaphor and a long-lasting craft * Four generations of #boat making. The Riva story from Sarnico to the world. From racing to luxury * The vision of a bold entrepreneur. The synthesis of wood craft and American engine technology * Carlo Riva's transformation of the boat into an object of lifestyle. Celebrities and glamour * The historic Riva models (Tritone, Sebino, Florida) and the legendary Aquarama * The collaboration between Riva and Lamborghini. The Aquarama #278 * Re-inventing global #yachting, The International Tourist Port in the Tigullio Gulf * A long-lasting legacy Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * Across the Gustav Line. How a #scholar became a #warhero (1943-1945) * A man in between worlds, from his upbringing in Perugia to his travels to his first trip to the US * The long journey to anti-Fascism and republicanism * American in Italy and Italian in America. The creation of the bulletin "The Italian Scene" * The Verrazzano campaign. How the Verrazzano bridge got its name * The Sorbello Foundation. The living legacy of Uguccione Ranieri and his mother Romeyne Robert Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The 1898 exposition of Turin. The cradle of Italian #photography and #cinematography * The #bicycle workshop of Ceirano, the new trend of "horseless coaches" and the "automobile club" of Caffè Burello * The creation of Italy's first #automobile company (Ceirano GB & Co) in 1898 and the release of Italy's first #car (the "Welleyes") in 1899 * A board of investors acquires Ceirano's patent and #business, forming the Turin Factory of Italian Automobiles. The birth of #FIAT on July 11, 1899 * Ceirano's entrepreneurial path and his legacy. The later fame of his former employees: the pilot Felice Nazzaro, the aviation engineer Aristide Faccioli, and car #entrepreneur Vincenzo Lancia * How Fiat became Italy's #1 factory of automobiles. The leadership of Giovanni Agnelli Sr. * The road is for those who walk. Entrepreneurship and the audacity to begin. Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The fathers of great Italian #innovators and #artists (“like father like son” cases; the influence model; accidental gifts) * The gift of a chicco. Pietro Catelli’s gift to his son Enrico and the deeper meaning of “chicco” * How Chicco became the global #leader in #childcare products * An integrated approach. Building not the parts but the eco-system of a child’s life. * At the intersection of #medicine and #fashion, #pharmaceutics and #design, #pediatrics and #parenting. A model of innovation which “looks inward to look forward” * Catellli’s toy horse museum. A world of meaning in a toy. The gift of imagination. * A special dedication to my father Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * From #radio pioneer Adriano Cavalieri Ducati to the mass production of radio devices, cameras, projectors, and electrical razors. The early years of Ducati (1926-1944) * The WWII bombing and post-war reconstruction. The end of a #business story (1944-1945) * The unexpected success of Cucciolo and the start of the #motorcycling business (1946-1954) * The visionary #engineer Fabio Taglioni and the making of Ducati’s global success (1954-1989) * Every business is a living #story. How a company transcended the vision of its founders and became legend (1989- ) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * An American #woman in Italy at the turn of the 20th century. The marriage with Ruggero Ranieri * Pioneering female entrepreneurship in Italy. The Arti decorative italiane from Umbria to New York * Education and #female emancipation. The school of Pischiello and the Montessori method * A living legacy. The Sorbello foundation (NYC) and the Fondazione Ranieri di Sorbello (Perugia) * Uguccione and Romeyne's bridge-building mission. The activities and projects of the foundations Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini (PhD) * The drama of losing a son to war. Italian #colonialism and the defeat of Adwa * The extraordinary ascent of a self-made man. From street vending to large-scale retail * The growing economic and political influence of Magazzini Bocconi * The death of Ferdinando’s firstborn Luigi and the idea of a #university in his honor * A commercial university. Economy and #languages as the focus of a new model of knowledge * Bocconi university as the laboratory of the Italian #economic elite in the 20th century Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2021