@italyinphilly lecture by Luca Cottini, PhD (March 10, 2021). Introductory remarks by Pier Forlano, Consul General of Italy in Philadelphia. How is originality born in #literature? How is innovation achieved in #design? How the literary and entrepreneurial modes of creation interact in the Italian milieu? * Petrarch’s monolingualism and the “solo ingredient” model (Casadei, Brugola, Brembo) * Dante’s multilingualism and the “orchestra” model (Campari, Olivetti) * Ariosto vs Tasso. Originality through variations or through heightening of emotions * Leopardi vs Manzoni. The meaningful and useful object. Aesthetics and functionality * D’Annunzio, Depero, Ponti. How literary culture impacted Italian industry in the 20th century * Italian innovation as an a-systematic philosophy of gesture * Brunello Cucinelli (the value of pensare) and Walter Bonatti (entrepreneurship as impresa) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

How did Industrial Italy enter the American market? How was the “Italian appeal” formed in the years after WWII? In this presentation Luca Cottini investigates the cultural and commercial strategy of Italian companies in the United States and explores the relationship between Italian product and American imagination. A public presentation sponsored by the Consulate General of Italy in Philadelphia (March 23, 2022)

@italyinphilly lecture by Luca Cottini, PhD (June 8, 2021) * The decorated surface. Objects and matter as narrative supports from Roman antiquity to modern pre-industrial aesthetics (eg. wood, glass, tapestries, plates) * The object is the story. The industrial construction of the object’s interior personality * Storytelling techniques in scriptwriting and object design * From the icons of Italian design to Italy’s industrial aesthetics. A philosophy of style Thanks for watching. I hope you enjoyed this episode. If you did, I invite you to subscribe to this YouTube channel to receive notification of new episodes and visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@italyinphilly lecture by Luca Cottini, PhD (April 14, 2021). Introductory remarks by Pier Forlano (Consul General of Italy in Philadelphia) announcing the patronage of the Italian Consulate of Philadelphia to the Italian Innovators project. * the development of telegraphy and the early wiring of the world * the invention of telephony (Meucci) * phonographs, gramophones, and the birth of the record industry (Caruso, Toscanini) * Marconi’s wireless telegraphy (radio) and the creation of a simultaneous world * the evolution of broadcasting and television (Pasolini) * the computing age (Calvino) and the digital age (Faggin, Chariglione) Thanks for watching. I hope you enjoyed this episode. If you did, I invite you to subscribe to this YouTube channel to receive notification of new episodes and visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

On the Italian obsession for beauty as an interesting case of innovative thinking. * What is the peculiar nature of Italian #beauty? On Know-how, heritage, diversity, and cultural imagination * What is #innovation? Entrepreneurship and design-thinking * Why does the Italian sense of beauty embody a fundamental tool to model original and successful innovation? Please visit the official webpage of the show at www.italianinnovators.com to know more about the project and sign up for the newsletter. If you liked this episode, don't forget to subscribe to this channel or leave your comment here below. Thanks for watching! © 2020 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@italyinphilly lecture by Luca Cottini, PhD (October 6, 2021) * The unexpected birth of sound recording. From Edison's phonograph to Berliner's Gramophone * Caruso's 1902 recording in Milan. The launch of the record industry * The global reach of Italian #opera and the crisis of operatic #performance * The development of lithography and chromolithography in the promotion of operas * Giulio Ricordi. From score publisher to a graphic designer, from opera patron to pioneering advertiser * The evolution of opera post ads into a melodramatic advertising language * The legitimizing of recorded performance through Ricordi's gramophone ads Thanks for watching. I hope you enjoyed this episode. If you did, I invite you to subscribe to this YouTube channel to receive notification of new episodes and visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@italyinphilly lecture by Luca Cottini, PhD (September 9, 2021) * The Seicento (17th century) as an experimental laboratory negotiating momentous changes in cultural, political, and social history * The Baroque as a multi-media platform and an overarching aesthetics * The common concepts behind the works of Galileo, Caravaggio, Bernini, and Monteverdi * The Baroque as space. The reconfiguration of Rome as a universal capital (Bernini and Borromini) Thanks for watching. I hope you enjoyed this episode. If you did, I invite you to subscribe to this YouTube channel to receive notification of new episodes and visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@italyinphilly lecture by Luca Cottini, PhD (May 6, 2021). Introductory remarks by Pier Forlano (Consul General of Italy in Philaldephia) * Calvino’s short story “Autobiography of a spectator”: an exercise of memory and a critical mirror * The common adolescence of Calvino and Fellini: the riviera, Fascist repression, and cinema * From the #cinema of “distance” to meta-cinema in the post-war years * A parallel aesthetics: the present indicative gaze and the reversed vision. From cinema to literature Thanks for watching. I hope you enjoyed this episode. If you did, I invite you to subscribe to this YouTube channel to receive notification of new episodes and visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@Italyinphilly lecture by Luca Cottini (PhD), February 10, 2021 * The perfecting of bicycle. Bianchi's safety bicycle (1885), the invention of the pneumatic (1888) and the Bianchi-Pirelli deal at the base of the evolution of Italy's mechanic industry * The 19th century debate on the body and physical education * The project to turn bicycles into symbols of the Northern Italian industrial modernity * The birth of the Italian cycling Touring club * The foundation of Gazzetta dello sport, the culture of sports, and Giro d'Italia * Bicycles in 20th century Italian literature, painting, and cinema Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2020 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@Italyinphilly lecture by Luca Cottini (PhD), November 5, 2020 * What is a #brand? What is #branding? Object, experience, process, and culture * How does advertising create a brand or a culture around objects? * The promotional language and the design of value in Italian early-20th century poster ads * The logo design of Italian companies as a form of cultural self-representation Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2021 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@Italyinphilly presentation (October 20, 2020) by Luca Cottini (PhD) * The pioneering age of the Italian language (Giovanni da Verrazzano, Mazzei, Jefferson) * How Italian entered American academia (Da Ponte) * Italian and the 19th century-American elites (Bernard Berenson, Henry James, Isabella Stewart Gardner) * Emigration as a common project of national and ecclesial expansion through Italian * The diffusion of standard Italian through opera * Italian in America today (influencers and professional opportunities) Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. Thanks for watching! © 2020 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@Italyinphilly presentation by Luca Cottini on heritage and innovation (December 14, 2020) * heritage, tradition, patrimony, and value (a cultural and monetary assessment) * archaeology as the art of wise investment * architecture as a trans-generational content creator * restoration as a model of virtuous entrepreneurship Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. Thanks for watching! © 2020 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.

@Italyinphilly presentation by Luca Cottini (PhD) on food in painting. November 24, 2020. * Caravaggio and the beginning of abstract painting * Still life painting from the Baroque aesthetics to modernism * The scientific, promotional, and artistic symbolization of food in painting * Photographing and advertising food Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. Thanks for watching! © 2020 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.