Who is the Italian innovator? | #lecture
@italyinphilly lecture by Luca Cottini, PhD (March 10, 2021).
Introductory remarks by Pier Forlano, Consul General of Italy in Philadelphia.
How is originality born in #literature? How is innovation achieved in #design? How the literary and entrepreneurial modes of creation interact in the Italian milieu?
* Petrarch’s monolingualism and the “solo ingredient” model (Casadei, Brugola, Brembo)
* Dante’s multilingualism and the “orchestra” model (Campari, Olivetti)
* Ariosto vs Tasso. Originality through variations or through heightening of emotions
* Leopardi vs Manzoni. The meaningful and useful object. Aesthetics and functionality
* D’Annunzio, Depero, Ponti. How literary culture impacted Italian industry in the 20th century
* Italian innovation as an a-systematic philosophy of gesture
* Brunello Cucinelli (the value of pensare) and Walter Bonatti (entrepreneurship as impresa)
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