Tutto quello che poteva andare male è andato male, eppure niente avrebbe potuto essere così perfetto come la vita di Elizabeth Ann Bailey. Nata a New York due anni prima della rivoluzione da una famiglia di tradizione episcopale, a tre anni si trovò orfana di madre e poco più avanti rifiutata dalla seconda moglie del padre, il primo professore di anatomia a Columbia. A 19 anni Elizabeth trovò pace e un ottimo marito in William Magee Seton, commerciante newyorkese e il primo a importare in America uno Stradivari. I due ebbero 5 figli e vissero anni di vera felicità nella loro casa di New York, poco lontano da Wall Street, grazie alla sua attività commerciale di import/export transatlantico. Finché non cambiò il vento e agli affari in declino si aggiunge la tubercolosi. Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La prima santa americana. Figlia della rivoluzione americana, orfana, moglie e madre di cinque figli, trasformò la morte del marito durante un viaggio in Italia, a Livorno, in punto di partenza di un cammino straordinario che la portò alla conversione, alla creazione di una scuola, alla fondazione di un ordine religioso, e alla santità. #santi #santità #santa #seton #italianinnovators Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Quando il re Gustavo di Svezia lo vide salire sul palco per la cerimonia di premiazione, dopo aver vinto la medaglia d’oro nel decathlon alle olimpiadi di Stoccolma del 1912, lo accolse con queste parole: “lei, signore, è il più grande atleta del mondo” alle quali si dice che Jim rispose solo “thanks, king” (“grazie, re”). Di uno dei più grandi sportivi statunitensi, votato nel 1999 come il terzo più grande atleta americano di sempre dopo Babe Ruth e Michael Jordan, vengono citate spesso queste parole, ma la storia di Jim Thorpe è davvero degna di un film, come quello che Hollywood gli dedicò nel 1951, Jim-Thorpe-All American, in cui Burt Lancaster recitò la sua parte Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

Oltre il pregiudizio razziale. Dalla medaglia nel decathlon alle Olimpiadi di Stoccolma del 1912 alla sua carriera nel football, baseball, e basketball; dal ruolo di primo presidente della NFL alla carriera nel cinema, la vita di Jim Thorpe è un'avventura dai mille risvolti. Il primo atleta nativo americano ad avere successo nello sport e nella vita sociale americana, Jim Thorpe è diventato anche un'icona della lotta contro il pregiudizio razziale e attrazione principale di un paese della Pennsylvania dell'Est che ha preso il suo nome, diventando oggi una delle destinazioni più visitate dei monti Poconos. #jimthorpe #nfl #olimpiadi #stoccolma #poconos #sportamericano #storieamericane Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at Chapman University on February 21, 2024 * Where is a #story found? Where is a story born? Four archetypes of #storytelling: breathing (Genesis), conflict (Iliad), journeying (Odyssey), and fire (Divine Comedy) * What does a story do? The pursuit of origin, eternity, and genuine character * What does a story do for a #business? Visual #design (ads and logos) and commercial narrations * Storytelling in the Italian industrial tradition: from Carosello to mini-movies (Barilla, Prada, Campari, Dolce & Gabbana) * Authorial commercials: Fellini, Tornatore & Morricone, Wes Anderson, Sorrentino * Four literary tropes behind Italian narrative #advertising: Cellini (Perseus), Boito (Senso), Pirandello (La giara), Tomasi di Lampedusa (La sirena) * Cultural #heritage as an added #value and a point of distinction for Italian #brands * Italian story-branding and the creation of authentic, "reflective" and "speaking" products Here are the links to the long commercials I did not include in the presentation: Barilla (The origins of Carbonara) https://www.youtube.com/watch?v=gyuGzWUX1GQ Prada (Castello Cavalcanti) https://www.youtube.com/watch?v=b87B7zyucgI Campari (Killer in Red) https://www.youtube.com/watch?v=o0ARWLpjnSA Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

La storia di Josephine Garis, o da sposata, Josephine Cochrane è una storia di innovazione e riscatto, di ingegno e coraggio. Per rimediare ai debiti, tornò a Shelbyville dove si mise a lavorare a una macchina che potesse dare un sollievo a cameriere e casalinghe nel lavare i piatti, e con l’aiuto di un meccanico locale, George Butters, brevettò nel 1885 la prima lavastoviglie. La novità della macchina stava non solo nel suo disegno - una ruota movente dove erano collocati i piatti - ma anche e soprattutto nell’idea di utilizzare la pressione dell’acqua come agente principale per la loro pulizia. La sua invenzione non ricevette molta attenzione all’inizio, per il suo prezzo, per la difficoltà di reperire attacchi compatibili nelle case, e soprattutto per la resistenza sociale di fronte a una donna imprenditrice. Il suo prodotto però fece il boom nella vita civile, proprio quando lo riportò a Chicago, in occasione della grande esposizione colombiana del 1893 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La #donna che disegnò la prima macchina per lavare i piatti automaticamente. Dalle prime macchine del 1885 nella sua casa in Illinois al successo della sua lavastoviglie alla grande esposizione di Chicago del 1893, la storia di Josephine Cochrane è una storia di riscatto e creatività, di iniziativa e coraggio, di femminilità e imprenditorialità. Come una vedova sommersa dai debiti del marito ha creato un percorso straordinario di emancipazione e ha costruito con la #dishwaher una delle #innovazioni più significative della nostra modernità. #lavastoviglie #donneimprenditrici #imprenditoriafemminile #geniofemminile Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Giugiaro was born in 1938, 60 miles south of Turin, in the hilly village of Garessio, at the border of Piedmont and Liguria. He came from a family of artists. His grandfather Luigi painted church frescoes, and his father Mario alternated between decorative religious art and oil painting. As a kid, Giorgetto tagged along and watched them paint Madonnas or pastoral scenes on any kind of surface, whether flat, curved, or uneven. What he learnt from them was the ability to draw on diverse planes, an attentiveness to light and shade (the volume of things), and the tension that turns lines, curves, and flares into emotional tools. Check out the full episode at bit.ly/innovatorsgiugiaro Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

For Giugiaro a car needs to have 1) speed, evolution, and innovation, but also 2) self-expression, fashion, and the everlasting pursuit of freshness. It follows that a car, like an outfit, is the site of an ever-dynamic beauty, endowed simultaneously with variety and fullness, creativity and performance, modernity and eternity. The cars that most embody this ideal, and which represent Giugiaro’s own self-portrait, are the Bugatti EB 112, which he designed for himself in 1993, and the electric concept car Sybilla, which he dedicated to his mother in 2018, and recalled his first breakthrough project, the 1963 Chevrolet Corvair Testudo. Check out the full episode at bit.ly/innovatorsgiugiaro Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Dentro la biblioteca di Harvard si trova una delle 23 copie ancora complete della prima Bibbia a caratteri mobili di Gutenberg del 1455. La trovate in uno studiolo, riprodotto appena salita la prima rampa di scale dell’ingresso. Ci sono passato davanti ogni giorno durante gli anni del mio dottorato. Con la Bibbia, lo studiolo custodisce anche tanti altri di Harry Widener, ex studente dell’università e bibliofilo, che sua madre Eleanor raccolse successivamente, come in un ideale scrigno, nella biblioteca che gli ha dedicato dopo la sua morte improvvisa nel 1912. Harry aveva 27 anni e si era laureato da poco a Harvard. Appassionato collezionista di libri antichi, amava viaggiare in Europa per acquistare prime edizioni o volumi rari. Nel 1912, di ritorno a Boston da uno dei suoi tour europei, scelse la prima classe del nuovo transatlantico Titanic al suo viaggio inaugurale. Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

Ci sono passato davanti per anni. All’ingresso della biblioteca centrale di Harvard si trova una delle ultime copie complete della Bibbia di Gutenberg, la prima con stampa a caratteri mobili. È collocata in un ambiente che ricostruisce lo studio di Harry Widener, bibliofilo, ex studente dell’università e collezionista di libri, affondato con il Titanic al ritorno da un viaggio in Europa. Dal suo tragico destino nasce la Widener Library, la più grande biblioteca universitaria al mondo, per iniziativa della madre che voleva portare il ricordo del figlio alle generazioni future. Ecco, io in quella biblioteca l’ho respirata ogni giorno la passione di Harry, che è diventata con gli anni una figura cara e familiare. Vi racconto oggi la sua storia. #academia #harvardyard #widener #harvarduniversity Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

The American General Motors had commissioned the Italian coachbuilder Nuccio Bertone with the design of a more stylish version of the Chevrolet Corvair. Intrigued by the idea, Giugiaro sent a trial proposal to Bertone—a sketch that made so great of an impact that in December 1959 the designer immediately hired the 21-year-old prodigy, making him Head of his Styling Centre. Giugiaro’s sketch would be a key inspiration for the new Chevrolet Corvair Testudo of 1963, and, as Bertone sold it to Alfa Romeo the same year, also the driving force behind the realization of the Alfa Romeo Sprint 2000, Giugiaro’s first car. Check out the full episode at bit.ly/innovatorsgiugiaro Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Giugiaro's ideal of a three-dimensional, Beauty in motion extended beyond the automotive industry and was applied to life itself, as confirmed by his innumerable and diverse projects for Italdesign: from weapons for Beretta to motorcycles for Ducati, from his watches for Seiko to his cameras for Nikon. Giugiaro’s pencil is also behind ambitious architectural projects like the Juventus Stadium of Turin, the Riyadh metro, and the 7000-pipe organ of the Cathedral of Lausanne in Switzerland. If I were to pick my favorite Giugiaro object, I would probably choose the official basketball he designed for Molten, which has now been regularly adopted in all FIBA competitions. To be completely honest, however, I would be remiss if I didn’t talk to you about the pasta shape that Giugiaro designed for the manufacturer Voiello in 1983. Check out the full episode at bit.ly/innovatorsgiugiaro Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

A presentation by Luca Cottini, PhD * The creation of the DeLorean DMC-12. The car of the future. The car of #backtothefuture * Giorgetto's youth in Garessio. Growing up in a family of artists * Learning the art of design in Turin. The apprenticeship at Fiat * Learning from the greatest: Dante Giacosa, Flaminio Bertoni, Nuccio Bertone * The foundation of his own Italdesign, the style maker of the century * Giugiaro's unforgettable projects: Volkswagen Golf (1974), Lotus Esprit (1976), Lancia Delta (1980) Fiat Panda (1980), Fiat Punto (1993) * Beyond automobiles. The Marille pasta, the cameras for Nikon, the organ of Lausanne * The Italian way to #cardesigning. From Futurism to fashion. From speed to self-expression * Giugiaro's method. From sketch to 3D projection. From drawing to execution * A legacy of modernity and eternity, fashion and beauty, originality and permanence #cardesign #sportscars #supercars #design #automobile #entrepreneur #italdesign #designer Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Fu Nearest, e non Dan Call come si pensò per anni, a insegnare al giovane Jack Daniel il processo di distillazione, quella tecnica di filtraggio con carbone di acero che è alla base del Tennessee Whiskey. Fu Nearest il Maestro Distillatore che insegnò all’amico rimasto orfano il Lincoln County Process. Non una ricetta, ma il processo di lavorazione distintivo che separerà il whisky di Jack Daniel da quello di tutti i suoi concorrenti. Dopo la guerra civile, con la fondazione del marchio Jack Daniel’s nel 1866, Lynchburg diventerà il cuore dell’American Whisky, e la fama sconosciuta di Nearest Green continuò non solo nel successo del suo drink, ma anche nel tributo che Daniel gli riservò sempre. Lo vediamo ancora nelle fattezze del figlio in una foto dei primi del Novecento, l’unico afroamericano seduto al fianco del padrone in un gruppo di collaboratori bianchi. Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La storia di un orfano, Jack Daniel, e del suo incontro con lo schiavo Nearest Green in una fattoria di Lynchburg, in Tennessee, a cavallo della guerra civile americana. Come un maestro distillatore del rum nelle piantagioni di zucchero nei Caraibi consegnò a Daniel il segreto di un processo di distillazione che renderà il suo whiskey leggendario. #jackdaniels #storieamericane Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Il problema dell'umidità e l'idea di "condizionare" l'aria, non solo raffreddandola ma purificandola. Il brevetto di un giovane ingegnere di Buffalo è un passo gigante nella più grande storia della refrigerazione e crea un'esperienza (come l'aria condizionata) che renderà possibile lo sviluppo di città "impossibili" come Miami e Los Angeles. Oggi Carrier è l'azienda leader nella produzione di sistemi "condizionanti". #airconditioning Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

Il problema dell'umidità e l'idea di "condizionare" l'aria, non solo raffreddandola ma purificandola. Il brevetto di un giovane ingegnere di Buffalo nella torrida estate del 1902 è un passo gigante nella più grande storia della refrigerazione e crea un'esperienza (come l'aria condizionata) che renderà possibile lo sviluppo di città "impossibili" come Miami e Los Angeles. Oggi Carrier è l'azienda leader nella produzione di sistemi "condizionanti". #airconditioning Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

La macchina per produrre sigarette industrialmente di un giovane ragazzo della Virginia nel 1880 è l'invenzione a più ampio impatto economico della storia. Da prodotto di nicchia, prevalentemente destinato al mercato femminile, la #sigaretta diventerà oggetto di consumo di massa nel XX secolo e simbolo indiscusso di charme nel cinema (da Humphrey Bogart a John Travolta). Vi racconto la storia della macchina di Bonsack e del suo inaspettato sviluppo, dalla crescita di Duke University allo sviluppo del #marketing moderno. #cigarette Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

A specific trait of Armani’s profile as an #innovator can be drawn from the rivalry of two key figures in the Italian Renaissance: Baldassar Castiglione and Nicolò Machiavelli. You might be familiar with Machiavelli, political and strategic thinker, and author of The Prince. If you have not heard of Castiglione, he was a renowned diplomat and the author of the century’s most important manual The courtier (Il cortigiano). In the book, which describes the qualities that are needed to thrive in a court, Castiglione presents fashion, gestures, and etiquette as non-verbal codes, capable of speaking without words, of revealing without ostentation, of showing sophistication without exaggeration. Now, it is easy to see in Armani’s style Castiglione’s notion of sophisticated effortlessness, or, in his word, “sprezzatura”. It is less immediate to recognize his Machiavellian side, intended here not as a form of cynical thinking, but rather as a form of business realism. In his entrepreneurial journey, Armani bridged the gap between Castiglione’s sprezzatura and Machiavelli’s strategic mindset, and went beyond the industry model, separating the designer from the CEO, creation from management. His unique ability to maintain ownership of both his style and leadership gave his company a decades-long edge and endurance in the fashion market. How Armani combined "sprezzatura" (effortless simplicity of style) and "business realism" synthesizing in his work the "Castiglione" and "Machiavelli" mindsets. The secret of his success as an #entrepreneur and #designer. Check out the full episode at bit.ly/innovatorsarmani Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La macchina per produrre sigarette industrialmente di un giovane ragazzo della Virginia nel 1880 è l'invenzione a più ampio impatto economico della storia. Da prodotto di nicchia, prevalentemente destinato al mercato femminile, la #sigaretta diventerà oggetto di consumo di massa nel XX secolo e simbolo indiscusso di charme nel cinema (da Humphrey Bogart a John Travolta). Vi racconto la storia della macchina di Bonsack e del suo inaspettato sviluppo, dalla crescita di Duke University allo sviluppo del #marketing moderno. #cigarette #duke #dukeuniversity Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Armani’s elegance, which is now widely recognized across the globe, evolved in dialogue with the style of his “rival” Gianni Versace, in a competition that truly compelled the two artists to find, refine, and improve their unique languages. Their polarity during the 1980s and 1990s belongs to a larger narrative framework in Italian culture, which dates back to the Middle Ages. You might recall here the literary opposition of Dante and Petrarch, but rival heroes is quite a common trope later too: from the Renaissance duels of Michelangelo and Raphael, or Ariosto and Tasso, to the Baroque clash of the Roman architects Bernini and Borromini. These aesthetic and cultural feuds also translate into 20th century sports, as we see in the cycling battles of Coppi and Bartali in the 1950s, or the enmity of Mazzola and Rivera on the soccer field in the 1970s. In this context, then, the Armani-Versace rivalry should not be read through an antagonist cliché, fueled by opposing fan bases, but rather as an illuminating situation, heightening the visibility of each artist’s distinctive traits. In this light, their styles can be summarized in an essential antinomy: simplicity vs eccentricity, or, in other words, minimalism vs hyper-decoration. In contrast with Versace’s colorful, unconventional, and quirky style, Armani aspired to create a sophisticated balance of theatricality and effortlessness, ultimately embodying the notion that fashion, in his words, “is not about being noticed, but about being remembered”. It follows that Armani’s unstructured lines and clean cuts are not blunt simplifications, but rather the outcome of subtraction, aimed at achieving empowerment through understatement. Check out the full episode at bit.ly/innovatorsarmani Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

A presentation by Luca Cottini, PhD * Giorgio's youth in Piacenza, between his fascination for theatre and the harshness of war * The liberation of Milan. The arrival of the Allies and the end of WWII * From Milan to Verona. Armani's medical career in the army * Return to Milan. Fashion apprenticeship at La Rinascente and the beginning of styling with Nino Cerruti * The encounter with Sergio Galeotti and the creation of the Giorgio Armani brand at age 41 * The growth of the company, the death of Galeotti, and Armani's new role as fashion #designer and #manager * Armani and cinema. From American Gigolo (1980) to dressing Hollywood celebrities * Armani & Versace. The Italian "rivalry paradigm" and the crafting of their personal styles * A strategic and creative mindset. Style and entrepreneurship in the work of Armani * The opera of fashion. The various branches of the brand and its long-lasting legacy #fashion #armani #moda #italianinnovators #entrepreneur Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Con la Kodak 1, l'imprenditore americano George Eastman mette alla prova la sua nuova invenzione (la pellicola) e introduce un nuovo modello per la #fotografia separando il gesto di "scattare" da quello di "sviluppare" un'immagine. La sua innovazione del 1888 non solo rende la fotografia portatile e accessibile a a tutti, ma lancia sul mercato il brand "Kodak" che diventerà uno dei marchi più di successo del ventesimo secolo. Ecco la storia del banchiere di Rochester, NY che ha creato uno dei più grandi imperi commerciali d'America. #kodak #italianinnovators Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

Con la Kodak 1, l'imprenditore americano George Eastman mette alla prova la sua nuova invenzione (la pellicola) e introduce un nuovo modello per la #fotografia che separi il gesto di "scattare" da quello di "sviluppare" un'immagine. La sua innovazione del 1888 non solo rende la fotografia portatile e accessibile a a tutti, ma lancia sul mercato il brand "Kodak" che diventerà uno dei marchi più di successo del ventesimo secolo. Ecco la storia del banchiere di Rochester, NY che ha creato uno dei più grandi imperi commerciali d'America. #kodak #fotografia #camera Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Da un esperimento fallimentare a una delle più grandi innovazioni del nostro quotidiano. La storia di Post-It è la storia di un prodotto finito che necessitava solo di un cambio di scenario per trovare la propria collocazione definitiva. Da un laboratorio di chimica a un coro in una chiesa: la nascita del prodotto di cui tutti abbiamo scoperto di avere bisogno dopo la sua invenzione. #postit Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

Da un fallimento a una delle più grandi innovazioni del nostro quotidiano. La storia di Post-It è la storia di un prodotto finito che necessitava solo di un cambio di scenario per trovare la propria collocazione definitiva. Da un laboratorio di chimica a un coro in una chiesa: la nascita del prodotto di cui tutti abbiamo scoperto di avere bisogno dopo la sua invenzione. #postit Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at The College of New Jersey on October 26, 2022 * What is design thinking? Some examples from the Italian context * The Italian STEM model: Scientia Technè Entrepreneurship Marvel * Entrepreneurship as Impresa (company and feat). Business as busyness * Marvel as distance, aura, and revisited heritage * The four narrative frameworks of innovation (America vs Italy): 1) the future vs the past; 2) silos vs opera 3) technology vs incanto 4) short-term vs family management * Entrepreneurship as storytelling. From brainstorming to plot design #business #entrepreneur #entrepreneurship #impresa #designthinking #design #italy Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

La storia "italiana" di Starbucks. Da Milano a Seattle. Come nasce il colosso del #caffé americano #coffee #starbucks #caffeine #cafe #seattle Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La storia “italiana” del #caffè di Seattle. Vi presento oggi Howard Schultz, la mente operativa dietro il successo di #starbucks. Vi racconto del suo viaggio a Milano, della sua visione del #bar come luogo di ritrovo, del suo cammino di reinvenzione di un marchio locale di caffè #gourmet in un’icona globale. #coffee #starbucks #caffeine #cafe #seattle Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Il disegno della palla da baseball e da basketball. L'invenzione dell'industria dello sport. Guarda l'episodio completo a bit.ly/storieamericane-spalding All rights reserved | © Italian Innovators 2024 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La nascita del #baseball e del #basketball grazie al disegno della loro palla. La storia di come un pitcher ha disegnato il gioco e reinventato due degli sport più amati al mondo. Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

#cioccolato #hersheypark #hersheys Guarda l'episodio completo a bit.ly/storieamericane-hershey All rights reserved | © Italian Innovators 2024 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

La storia di Milton Hershey, pioniere del #cioccolato, #innovatore sociale, e creatore di una delle comunità più originali della Pennsylvania (ancora oggi sede di uno dei più famosi parchi divertimenti d'America). Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024

Una nuova playlist dedicata a storie d'innovazione e avventure imprenditoriali americane. Guarda l'episodio completo a bit.ly/storieamericane-intro All rights reserved | © Italian Innovators 2024

Una nuova playlist dedicata a storie d'innovazione e avventure imprenditoriali americane. In questi anni vi ho parlato tanto di grandi innovatori italiani e dei tratti fondamentali della formula italiana al successo. Vi ho raccontato tante storie che esemplificano questo modello. Nelle lezioni di #italianages ho dato un contesto economico e letterario a questa costellazione di voci e nelle mie presentazioni pubbliche ho cercato di ordinare casi molto diversificati in un sistema coerente. Nel frattempo, il canale si è trasformato in un laboratorio di dialogo tra accademia e impresa, e in una piattaforma di riflessione interdisciplinare sul tema dell’originalità e del valore. In cosa consiste il valore di un oggetto? Dove e come nasce un prodotto davvero nuovo? Cosa aggiunge una storia a un’impresa? In questo contesto, le interviste che ho fatto negli anni a professionisti, designers, e accademici italiani e non, come le conversazioni con tantissimi di voi, online o di persona, mi hanno spinto a osservare modelli di originalitá anche fuori dal mio ambito di studio. Nei miei ormai quasi vent’anni negli Stati Uniti, ho avuto modo di apprezzare anche il modello americano di impresa, e ho avuto la fortuna di conoscere e scoprire una serie straordinaria di storie di innovazione. Ho deciso di raccontarle qui in forma breve, in italiano, come una serie di #shorts o immagini che aprano spazi di comprensione tra mondi e prospettive nuove sul tema del canale, a cavallo tra #italians e #innovators. Ve lo racconto a puntate nella nuova playlist #storieamericane, a piccoli brani, come inizi di storie, come spazi di conversazione tra i due mondi che abito quotidianamente, come punto di ispirazione e dialogo. Spero vi piacciano, e dato che siamo già sul canale, non dimenticatevi di iscrivervi a Italian Innovators e di farmi sapere cosa ne pensate nei vostri commenti. Se volete ricevere notizie su tutti gli altri progetti che ho menzionato, potete iscrivervi alla newsletter dello show a www.italianinnovators.com Grazie, come sempre, del sostegno e enjoy the show! All rights reserved | © Italian Innovators 2024

All the episodes of #italianinnovators published in 2023. Enjoy! #innovators #initaliano #lectures #ilfabbricantedicioccolato Thanks for watching! If you liked this episode, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at the Center of Italian Modern Art (CIMA) in New York City on May 5, 2023 * The 1930s as a transitional laboratory of Made in Italy * Beyond Fascist censorship. Advertising as a historical source from within * The work of Marcello Dudovich. From Ricordi posters to the professionalization of graphic #design * The Fascist project of nationalizing fashion. Dudovich, Borletti, and La Rinascente * The reconfiguration of tourism and sports in the advertising work of Marcello Dudovich * The tightening of graphic rules and the search for creative freedom from the mid-1930s * State propaganda and the crisis of poster advertising Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at Princeton University on November 15, 2023 * Calvino’s Six Memos for the Next Millennium as a prophetic reading of the #internet civilization * The characters of content #marketing. Rapidity, Multiplicity, Exactitude, Visibility, Quickness * The myths of #literary language (Perseus, Mercury, Vulcan) as models for digital communication * Calvino's models (Ovid, Lucretius, Leopardi) and the idea of #literature as an open encyclopedia. * Literature as a woven text, a magnetic field, and a powerful antibody against the plague of language * Calvino's Six Memos as a guide to meaningful #content creation * Reading as a two-way platform. Storytelling as a hidden force endowing objects with value * The #storyteller, the #designer, the #entrepreneur. Calvino's vision of the 21st century intellectual Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

Il significato e la storia del cioccolatino più venduto al mondo. Una presentazione di Luca Cottini (PhD) basata sul suo nuovo libro "Il fabbricante di cioccolato. Nel mondo di Michele Ferrero" (Piemme, 2023) Pagina informazioni e acquisto del libro: bit.ly/ilfabbricantedicioccolato-libro #ilfabbricantedicioccolato Il libro - una "vita" dell'imprenditore e artista dolciario Michele Ferrero - presenta le radici culturali e imprenditoriali dell'azienda, e ricostruisce le origini e il processo innovativo dietro ai suoi prodotti più iconici (Nutella, Ferrero Rocher, Mon Cheri). Questa biografia connette immaginazione letteraria e d'impresa, pensiero creativo e strategico, il viaggio personale di Ferrero e il suo cammino verso la realizzazione di un'intrapresa sociale (la cui filosofia trova espressione nei motti "condividere valori per creare valore" e "lavorare, creare, donare"). The book – a biography of chocolate entrepreneur and artist Michele Ferrero – presents the cultural and entrepreneurial roots of the company’s success, and reconstructs the origins of and innovation process behind its most iconic products (e.g., Nutella, Ferrero Rocher, Mon Cheri). This “life” connects literary and business imagination, creative and strategic thinking, as well as Ferrero’s individual journey and his path toward the creation of a social enterprise (whose philosophy is summed up by the mottos “share values to create value” and “work, create, give”). Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

La storia di Mon Cheri, il prodotto più caro a Michele Ferrero, il suo primo grande successo commerciale e la piattaforma di lancio della storia europea e globale dell'azienda. Una presentazione di Luca Cottini (PhD) basata sul suo nuovo libro "Il fabbricante di cioccolato. Nel mondo di Michele Ferrero" (Piemme, 2023) Pagina informazioni e acquisto del libro: bit.ly/ilfabbricantedicioccolato-libro #ilfabbricantedicioccolato Il libro - una "vita" dell'imprenditore e artista dolciario Michele Ferrero - presenta le radici culturali e imprenditoriali dell'azienda, e ricostruisce le origini e il processo innovativo dietro ai suoi prodotti più iconici (Nutella, Ferrero Rocher, Mon Cheri). Questa biografia connette immaginazione letteraria e d'impresa, pensiero creativo e strategico, il viaggio personale di Ferrero e il suo cammino verso la realizzazione di un'intrapresa sociale (la cui filosofia trova espressione nei motti "condividere valori per creare valore" e "lavorare, creare, donare"). The book – a biography of chocolate entrepreneur and artist Michele Ferrero – presents the cultural and entrepreneurial roots of the company’s success, and reconstructs the origins of and innovation process behind its most iconic products (e.g., Nutella, Ferrero Rocher, Mon Cheri). This “life” connects literary and business imagination, creative and strategic thinking, as well as Ferrero’s individual journey and his path toward the creation of a social enterprise (whose philosophy is summed up by the mottos “share values to create value” and “work, create, give”). Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

La storia di Nutella, dal Giandujot del 1946 al lancio della crema spalmabile nel 1964. Il design del prodotto, dal logo al barattolo, dal nome parlante a una comunità globale. Una presentazione di Luca Cottini (PhD) basata sul suo nuovo libro "Il fabbricante di cioccolato. Nel mondo di Michele Ferrero" (Piemme, 2023) Pagina informazioni e acquisto del libro: bit.ly/ilfabbricantedicioccolato-libro #ilfabbricantedicioccolato Il libro - una "vita" dell'imprenditore e artista dolciario Michele Ferrero - presenta le radici culturali e imprenditoriali dell'azienda, e ricostruisce le origini e il processo innovativo dietro ai suoi prodotti più iconici (Nutella, Ferrero Rocher, Mon Cheri). Questa biografia connette immaginazione letteraria e d'impresa, pensiero creativo e strategico, il viaggio personale di Ferrero e il suo cammino verso la realizzazione di un'intrapresa sociale (la cui filosofia trova espressione nei motti "condividere valori per creare valore" e "lavorare, creare, donare"). The book – a biography of chocolate entrepreneur and artist Michele Ferrero – presents the cultural and entrepreneurial roots of the company’s success, and reconstructs the origins of and innovation process behind its most iconic products (e.g., Nutella, Ferrero Rocher, Mon Cheri). This “life” connects literary and business imagination, creative and strategic thinking, as well as Ferrero’s individual journey and his path toward the creation of a social enterprise (whose philosophy is summed up by the mottos “share values to create value” and “work, create, give”). Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at Jefferson University on October 9, 2023 * The Italian paradigm. Textiles as text, fabrics as fabbriche, matter as mother * Manufacture, quality empowerment, and significance. The recipe of Italian #textiles * The trade ramifications of #cotton, #wool, #rayon, and #denim * The hidden life of textiles: Zegna (wool), Spagnoli (angora), Biagiotti & Cucinelli (#cashmere) * Limit as a path to #entrepreneurial and creative discovery (Ferragamo, Gucci, Romeyne Robert) * Textiles as screens and platforms of meaning. The Neapolitan cases of Cimmino and Marinella * The added value of Italian #fashion is its "aura" Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

L'autoritratto di Michele Ferrero nel suo iconico ovetto. Una storia di strategia, creatività, e fede. Una presentazione di Luca Cottini (PhD) e un invito alla lettura del suo nuovo libro "Il fabbricante di cioccolato. Nel mondo di Michele Ferrero" (Piemme, 2023) Pagina informazioni e acquisto del libro: bit.ly/ilfabbricantedicioccolato Playlist #ilfabbricantedicioccolato Il libro - una "vita" dell'imprenditore e artista dolciario Michele Ferrero - presenta le radici culturali e imprenditoriali dell'azienda, e ricostruisce le origini e il processo innovativo dietro ai suoi prodotti più iconici (Nutella, Ferrero Rocher, Mon Cheri). Questa biografia connette immaginazione letteraria e d'impresa, pensiero creativo e strategico, il viaggio personale di Ferrero e il suo cammino verso la realizzazione di un'intrapresa sociale (la cui filosofia trova espressione nei motti "condividere valori per creare valore" e "lavorare, creare, donare"). The book – a biography of chocolate entrepreneur and artist Michele Ferrero – presents the cultural and entrepreneurial roots of the company’s success, and reconstructs the origins of and innovation process behind its most iconic products (e.g., Nutella, Ferrero Rocher, Mon Cheri). This “life” connects literary and business imagination, creative and strategic thinking, as well as Ferrero’s individual journey and his path toward the creation of a social enterprise (whose philosophy is summed up by the mottos “share values to create value” and “work, create, give”). Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

Presentazione e invito alla lettura del nuovo libro di Luca Cottini "Il fabbricante di cioccolato. Nel mondo di Michele Ferrero" (Piemme, 2023) Il libro - una "vita" dell'imprenditore e artista dolciario Michele Ferrero - presenta le radici culturali e imprenditoriali dell'azienda, e ricostruisce le origini e il processo innovativo dietro ai suoi prodotti più iconici (Nutella, Ferrero Rocher, Mon Cheri). Questa biografia connette immaginazione letteraria e d'impresa, pensiero creativo e strategico, il viaggio personale di Ferrero e il suo cammino verso la realizzazione di un'intrapresa sociale (la cui filosofia trova espressione nei motti "condividere valori per creare valore" e "lavorare, creare, donare"). The book – a biography of chocolate entrepreneur and artist Michele Ferrero – presents the cultural and entrepreneurial roots of the company’s success, and reconstructs the origins of and innovation process behind its most iconic products (e.g., Nutella, Ferrero Rocher, Mon Cheri). This “life” connects literary and business imagination, creative and strategic thinking, as well as Ferrero’s individual journey and his path toward the creation of a social enterprise (whose philosophy is summed up by the mottos “share values to create value” and “work, create, give”). Pagina informazioni e acquisto del libro: bit.ly/ilfabbricantedicioccolato Playlist #ilfabbricantedicioccolato Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * Oslo, December 10, 1963. The only Italian #scientist to receive a Nobel Prize in Chemistry * Achievement & fragility. From the invention of plastic to the management of waste * The imaginative mind of Giulio Natta. On #literature and #chemistry (Primo Levi) * A groundbreaking lab of innovation. Montecatini: from nylon to Moplen * The new material that God forgot to create. The birth and misuse of plastic * A new imagination of plastic. On the role of culture and ethics on innovation Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

Una chiacchierata con Luca Cottini basata su un episodio in inglese dedicato a Silvio Gazzaniga https://www.youtube.com/watch?v=xKJ-XBUZ7tc&t=6s * Il significato della #vittoria nei secoli * Il disegno della "Coppa del mondo". Il disegno del trionfo * Storia e significato della coppa * Le leadership di GDE Bertoni nel mercato globale dei trofei Grazie della visione! Puoi trovare più storie in inglese e conoscere meglio il progetto di Italian Innovators alla pagina www.italianinnovators.com. Nel frattempo, ti invito a seguirmi su LinkedIn o Instagram (@italianinnovators) o a iscriverti a questo canale YouTube per ricevere nuovi materiali e notifiche di nuovi episodi. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * The call to serve. The beginning of Giulia Falletti’s mission in Turin’s prisons * The story of Juliette Colbert de Maulevriér. From the French revolution to the Parisian encounter with Carlo Tancredi Falletti * From Napoleon’s rule to the #Risorgimento. The growth of #Turin in the 19th century, between anticlericalism and religious renewal * Carlo and Giulia’s effort in the betterment of the city. The monumental cemetery & #prison reform * The Falletti estate in the Langhe countryside. Giulia’s investment in the Nebbiolo grape and the “discovery” of #barolo * A story of holiness and redemption. The Barolo #wine as mirror of Giulia’s personality Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023