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(1st of each month - Podcast/YouTube) A presentation of an innovative figure in contemporary Italian culture/business

(15th of each month - Podcast/YouTube) A conversation with leading business figures or academics in Italian Studies

16@2x

Beauty and Innovation Chats about the relationship between humanities and entrepreneurship

Italian Innovators
Storytelling & #entrepreneurship. How #ducati changed its plot | #italianinnovators #shorts
00:40
Italian Innovators

Storytelling & #entrepreneurship. How #ducati changed its plot | #italianinnovators #shorts

The best part of a book for an author is what happens after publication. Before that, it’s a story that we can control. After that, it becomes something else. It’s the same for any product and brand. In the same way, in fact, the legend of Ducati starts from this break, from the unforeseeable life that the product generated in dialogue with its users. The mastermind of this new story is the visionary engineer Fabio Taglioni. His hiring, in 1954, is what twisted the plot of Ducati forever, making it over the following decades one of the most recognizable brands in the world. --- Related #italianinnovators videos: Cars and transportation playlist: bit.ly/MyInnovatorsAutomobile * Carlo Riva https://www.youtube.com/watch?v=Y2jDD6vXvL4 * Nicola Romeo (Alfa Romeo) https://www.youtube.com/watch?v=O3SOP5nq45g * Alfieri Maserati https://www.youtube.com/watch?v=aktXIi39y_E * Enzo Ferrari https://www.youtube.com/watch?v=Z1rx-bd0s2A * Ferruccio Lamborghini https://www.youtube.com/watch?v=_E04gKmv-Ew --- Join this channel to get access to perks: https://www.youtube.com/channel/UCIYkesc9M87SERwaocbN-xQ/join Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2025
A #radio company? The story of #ducati before #motorcycling | #italianinnovators #shorts
00:49
Italian Innovators

A #radio company? The story of #ducati before #motorcycling | #italianinnovators #shorts

On October 12, 1944, a cohort of allied bombers took off from Southern Italy directed toward Bologna. Their mission was to destroy the Ducati factory, which the Germans had reconverted into their own productive site during the military occupation of the peninsula. Over the previous decade, since the opening of the Borgo Panigale plant in 1935, Ducati had become the largest employer in Bologna and Italy’s leading electrical company, manufacturing radio parts and receivers, video projectors and portable-sized cameras, in collaboration with the optical institute of Florence, and even electric shavers, especially after the success of the first made-in-Italy model Raselet. --- Related #italianinnovators videos: Cars and transportation playlist: bit.ly/MyInnovatorsAutomobile * Carlo Riva https://www.youtube.com/watch?v=Y2jDD6vXvL4 * Nicola Romeo (Alfa Romeo) https://www.youtube.com/watch?v=O3SOP5nq45g * Alfieri Maserati https://www.youtube.com/watch?v=aktXIi39y_E * Enzo Ferrari https://www.youtube.com/watch?v=Z1rx-bd0s2A * Ferruccio Lamborghini https://www.youtube.com/watch?v=_E04gKmv-Ew --- Join this channel to get access to perks: https://www.youtube.com/channel/UCIYkesc9M87SERwaocbN-xQ/join Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2025
Il viaggio tra le Americhe di Mons. Scalabrini, missionario dei migranti italiani | #shorts
00:59
Da Londra alla Virginia. Come iniziò l'amicizia tra Jefferson e Mazzei | #short #storieamericane
00:52
Filippo Mazzei, l'amico italiano di Jefferson | #storieamericane
03:31
VITALE BRAMANI. The #vibram sole, the #freedom of grip and the making of the #outdoors | #innovators
16:35
Italian Innovators

VITALE BRAMANI. The #vibram sole, the #freedom of grip and the making of the #outdoors | #innovators

A presentation by Luca Cottini (PhD) * The 1912 opening of the Grande Albergo Campo dei Fiori and the birth of Alpine tourism * A brief history of Alpinism: from Petrarch (1336) to De Saussure (1786), from 19th century explorers to the Olympics of Chamonix (1924) * Vitale Bramani's youth in Milan and his mountaineering apprenticeship * From war to fashion and sports. The transformation of Alpinism in the 1930s * The opening of Bramani's shop in Milan (ViBram) and the tragedy of Punta Rasica (1935) * The partnership with Pirelli and the creation of the Carrarmato sole (1937) * The growth of Vibram. From WWII to the K2 expedition, from Milan to Albizzate * The legacy of Vitale Bramani. Vibram's new models (FiveFingers, Furoshiki, Arctic Grip) * Design and functionality. The Vibram philosophy today #italianinnovators #vibram #outdoors #outdoor #mountaineering #alpinism #trekking #fivefingers #sports #fashion #mountains #alps --- Related #italianinnovators videos: Sports playlist: bit.ly/MyInnovatorsSports Walter Bonatti https://www.youtube.com/watch?v=L0V3tJpj8g0 Leone Jacovacci https://www.youtube.com/watch?v=zZOT4ZlDogE Vitale Bramani https://www.youtube.com/watch?v=X7Z3VCZluc4 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
The world in a glass. 5 stories of Sicilian #winemaking & #entrepreneurship | #italianinnovators
17:46
Italian Innovators

The world in a glass. 5 stories of Sicilian #winemaking & #entrepreneurship | #italianinnovators

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at the Università di Palermo on June 13, 2024 * The Mediterranean soul of Sicilian #wines and #spirits. 5 entrepreneurial stories * The history of Marsala. From British businessmen (Woodhouse, Ingham) to Sicilian entrepreneurs (Vincenzo Florio Sr. and the golden age of Palermo) * The convent's bitter. The foundation & success of Amaro Averna (from Caltanissetta to the world) * From blending wine to independent grape. The rediscovery of Nero d'Avola and the success of Val di Noto (from Marchese di Rudinì to the present) * The creation of Sicilian #winemaking. Giacomo Rallo and Donnafugata * Edoardo Strano's Amara liqueur and the contemporary reinvention of the Sicilian amaro * Sicilian #wine as a crossroads of traditions, influences, and tastes #sicily #sicilia #sicilianwine #mediterranean #sicilianentrepreneurship --- Related #italianinnovators videos: Food & Drink playlist: – bit.ly/MyInnovatorsFoodDrink * Davide Campari https://www.youtube.com/watch?v=PFQ1t8HdnCs * Filippo De Cecco https://www.youtube.com/watch?v=fXufPgFMJSA * Luigi Lavazza https://www.youtube.com/watch?v=3zNCAqPNc0w * Massimo Bottura https://www.youtube.com/watch?v=XDuv7syzPLw * Michele Ferrero https://www.youtube.com/watch?v=If8mT8Gehec * Giulia Falletti di Barolo (Marchesi di Barolo) https://www.youtube.com/watch?v=9M5GRFEq0XI Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
PAOLO FAZIOLI. The patience of excellence. Italian #pianos and the enchantment of time | #innovators
13:36
Italian Innovators

PAOLO FAZIOLI. The patience of excellence. Italian #pianos and the enchantment of time | #innovators

A presentation by Luca Cottini (PhD) * The forest of violins. The acoustic wood of Val di Fiemme * The Stradivari of pianos. How Fazioli fell in love with the instrument * A dual degree in #piano & #engineering and the aesthetic/mechanical pursuit of the perfect sound * Fazioli's roman musical heritage. From Clementi to Petrassi, from Morricone to Cafaro * The Italian instrument. How Bartolomeo Cristofori created the first piano in 1709 and how the Mozart-Clementi duel fueled the rise of piano in 19th-century Europe * The Fazioli philosophy. Creating individually crafted models for performance * The debut of the gran coda F308 in Carnegie Hall and the design of unique models: from the Origami Fairmont to the Marco Polo * The perfection of patience in the creation of enchanted instruments #italianinnovators #pianos #fazioli #pianoforte #stradivari #strad #carnegiehall #sound #piano --- Related #italianinnovators videos: Music playlist: bit.ly/MyInnovatorsMusic Arts & Media episodes: * Vittorio Alinari https://www.youtube.com/watch?v=ngqX0R4AO2Q * Giulio Ricordi https://www.youtube.com/watch?v=J66YSYhYQ5E * Ennio Morricone https://www.youtube.com/watch?v=kTjDBt5Sy0s * Arturo Toscanini https://www.youtube.com/watch?v=VjUtRVNy4wA * Arnoldo Mondadori & Angelo Rizzoli https://www.youtube.com/watch?v=uWjkEl-hI74 * Guido Alberti (Liquore Strega) https://www.youtube.com/watch?v=JKEacYcQivg Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
EUGENIO MARINELLA. What does Naples add to a necktie? | #italianinnovators #napoli
17:58
Italian Innovators

EUGENIO MARINELLA. What does Naples add to a necktie? | #italianinnovators #napoli

A presentation by Luca Cottini, PhD * Naples, June 26, 1914. The opening of the Marinella store on the Riviera di Chiaia (3 days before the assassination of Archduke Franz Ferdinand and the outbreak of war). * A changing urban context: the 19th century creation of the lungomare of Via Caracciolo and the transition from demolitions to renovations. * The cultural and entrepreneurial life of Naples at the turn of the 20th century. Misery and nobility, depth and openness, vain ambitions and cosmopolitism. * Four generations in #business. From Eugenio to Luigi, Maurizio, and Alessandro. * A century-long tradition of craftsmanship, #entrepreneurship and #excellence. The Marinella #brand from the Italian #dolcevita to a contemporary commitment to #sustainability. * The hidden language of #ties. A brief history of #neckties from Louis XIV to the present * What does Naples add to a tie? The cultural aesthetics of Marinella ties. * A #fashion masterpiece and a #storytelling object. The literary backdrop and secret warmth of Naples behind a thin silk strip. #innovators #napoli #naples #madeinnaples #necktie #marinella #cravatta #napoletanità #napoletani --- Related #italianinnovators videos: Fashion playlist: bit.ly/MyInnovatorsFashion * Salvatore Ferragamo https://www.youtube.com/watch?v=YabiLQTSBNs Guccio Gucci https://www.youtube.com/watch?v=LNNU02huyZk * Emilio Pucci https://www.youtube.com/watch?v=CdQhd0eEVCQ * Elsa Schiaparelli https://www.youtube.com/watch?v=NNmKPpKDrBc&t=10s * Ermenegildo Zegna https://www.youtube.com/watch?v=f-mUfTzEZMY&t=1s Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
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