What is the epistemological value of #limit? Can limited #resources be a stimulus for #imagination? Limit is a powerful force for #innovation in its relation to #zeal (studium) #respect (re-spicere) and #sustainability. Limit as a new #ethics of #work. ##businessofhappiness (Video 12 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

An interview with Luca Cottini (PhD) for the #podcast "Beauty at Work" (hosted by Dr. Brandon Vaidyanathan, associate professor and chair of sociology at the Catholic University of America) Intro | presentation of "Beauty at Work" (min 1:00) | Our conversation! (min 2:00) * Italian culture as a model of #designthinking * The impact of beauty on science. From Galileo to Fabiola Gianotti * Culture and entropy. How #fiction and #art can provide understanding of #complexity * The Italian #innovation paradigm vs the American pioneering model * Science & #creativity. Ingenium as engineering and ingenuity * The piazza as a model of relational #entrepreneurship The podcast show Beauty at Work explores how beauty shapes our lives and the work that we do. In this interview-based podcast, sociologist Brandon Vaidyanathan examines the role of beauty in domains like science, business, religion, food, and justice, in dialogue with leaders and experts across many fields. You can find the podcast on all major platforms. More info on the project at https://www.beautyatwork.net/podcast Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

How does one produce substantive #innovation? How can #value be both commercial and intellectual? The Italian model of #entrepreneurship can offer an interesting example of #innovative thinking in its constant overlapping of #culture and #economy, #beauty and #production, #arts and #technology. An introduction to Italian #impresa (as both an #enterprise and an #adventure) ##businessofhappiness (Video 11 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What knowledge do we gain on the #web? How do we move from #impression to #relationship? What are the promises and perils of the #digital world? How does our contemporary attitude of asking translate into a quest for genuine and substantive value? #search engine and #socialmedia can be tools for an authentically human adventure? ##businessofhappiness (Video 10 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * A stroll through #Florence. From the 13th century (Dante's house, the Bargello) to the 15th century city (Brunelleschi's dome, Palazzo Pucci) * Aristocracy & #fashion, Renaissance & #modernity. The Florentine upbringing of Emilio Pucci * Pucci's American discovery. From the winter Olympics of 1932 to his studies at Reed College * From #sports to #aviation. How a pilot become a smuggler and a spy. Pucci and the Ciano affair. * The postwar years. From stretchable ski suits to #swimwear. From Capri to Rome and back to Florence. Pucci's impact on the birth of Italian #moda and the #design of dolce vita * Pucci's American success. From airplane uniforms to car interiors, from Marilyn Monroe's dresses to the logo of the Apollo 15 mission * The secret recipe of Pucci's innovative approach. The primacy of #color, the joy of Italian living Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What is the value of internet interactions? How is #trust built on the web? Can we inhabit a life in the flat space of a #screen? The purchase funnel and the creation of #followership #loyalty and #virtue. How to create value upon the two key characters of #digitalmarketing (rapidity and multiciplicity of interactions)? ##businessofhappiness (Video 9 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What is the #internet? Why is #content marketing a platform of #value creation? What is the purpose of our hyper-connected age? How do we generate meaningful relations on the #web. An introduction to the third module of the course on #digital marketing as a laboratory of substantive #innovation. ##businessofhappiness (Video 8 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What is the relationship between #skills and #contents? How does a #humanistic mindset enhance the value of a product? What are the skills of #culture? Are #music #heritage #history #literature #criticism #philosophy or #archaeology resources for #business? Why does the #entrepreneur need to be an #intellectual to innovate? What is #university and why is #academia a great platform of innovative thinking? What is the greatest gift a #businessperson can give to his/her customers? ##businessofhappiness (Video 7 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What do #stories do? What does a #story do in us? What does #fiction or #storytelling add to a product? And why stories are such a fundamental tool for learning, persuading, connecting, and even selling? Why #advertising needs more stories? Detecting the impact of the story-factor in the #success of a product. ##businessofhappiness (Video 6 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What makes information intelligible? How do data become relevant? Where does curiosity begin? What gives a product content? In this second module, we explore the relationship between the #humanities and #entrepreneurship and the impact of #storytelling in creating the substantive #content of an object or language. ##businessofhappiness (Video 5 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * From Studio 54 to Tiffany's. How a young Italian model became NYC's top jewel #designer * An independent and unexpected path, from Italy to Japan, from Spain to New York City * An extraordinary career at Tiffany's. The most remarkable pieces of Peretti's creative imagination * The aesthetics of Peretti's style. Translating ideas into forms, forging life in matter * Catalonia as a creative laboratory. The clash of opposites between Sant Martì Vell and NYC * The Nando and Elsa Peretti Foundation. The real jewel is a life well lived Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What's the difference between #innovation and #creativity? How does the culture of creativity translate into effective execution? What force translates an idea into an object? How can one turn a product into a carrier of meaning? #design #designthinking #innovation #entrepreneurship ##businessofhappiness (Video 4 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A conversation between Luca Cottini (PhD) and Andrea Prencipe (Professor of Organization and Innovation, and Rector of Luiss Guido Carli University in Rome) * The founding vision of @LuissGuidoCarli . To establish a #university requires trust and the willingness to invest in the future (1:45) * What makes the institution distinctive in the Italian #academic landscape (6:45). * The #pandemic as an occasion to re-design #universities. On #datascience and the process of #internationalization (11:10) * The secret of #madeinitaly is #education. The value & meanings of "educated in Italy" (17:55) * An ideal portrait of the student of the 21st century (in dialogue with J.H. Newman - 21:50) * An ideal portrait of the #innovator of the 21st century (in dialogue with I. Calvino - 26:45) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

How do we discover a problem? How do we find value in reality? The creative phase of #invention. The art of finding and reframing a problem. #designthinking #innovation #creativity #creativethinking #strategicthinking ##businessofhappiness (Video 3 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What's the difference between a "thing" and an "object"? What is a "project"? How is #innovation produced? An introduction to #designthinking as a holistic and human-centered process to find and develop new ideas. #businessofhappiness (Video 2 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

What is #business? Can be profit be monetary and intellectual? What is the real value of a company? An introduction to the course and a clarification of terms: #profit #entrepreneurship #value #economy #work #businessofhappiness (Video 1 - Dr. Luca Cottini) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The road to Naples. From the periphery to the big city, from poverty to #education * The formation as civil #engineer and the start of #business (air compressors, train tracks) * The great war and the great occasion. The acquisition of the #automobile company Alfa * Alfa Romeo. The growth of the company, the creation of a legend * The dream to manufacture automobiles in Southern Italy. The factory of Pomigliano d'Arco * The legacy of Alfa Romeo: speed, power, and #elegance * The secret of successful #entrepreneurship (find out at the end of the video!) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

Italian Innovators aims to present Italy’s contributions to the modern world and to explore its success model, which I trace in its deliberate fusion of #arts & #industry, #beauty & #technology, #crafts & #production. So, Italy not as a repository of past marvels, but rather as an incredibly lively and original piazza of #innovation. The show is rooted in my teaching experience as a professor of Italian Studies in the United States and in my scholarly work, which brings together culture and industry, art and #entrepreneurship, literary #imagination and design. In the channel, I similarly aspire to combine zealous study and passionate teaching, exploring Italy’s distinction in #fashion, #design, #music, #food, and technology, through the overlapping of #academic research and #storytelling, creative and strategic thinking. In the effort to make the Italian model intelligible to a diversified audience, I have organized the content into various playlists: #innovators profiles, #interviews with key players in contemporary Italian culture and industry, the lessons of #italianages, presenting Italy’s cultural history from a joint literary and entrepreneurial perspective, and the #businessofhappiness course, which aims to offer a humanistic guide to how to create original and substantive value for a #business. If you find this content relevant, I invite you to subscribe to this channel or to visit the webpage www.italianinnovators.com to learn more about the project and its services. You can receive updates or additional materials on the show by following me on my LinkedIn personal profile or on Instagram @italianinnovators. Don’t forget to leave your comments here below, and to share your favorite episodes with family, friends, and colleagues. For ideas, suggestions, or proposals of collaboration, feel free to email me. I always appreciate hearing from you. For now, thanks for your consideration and enjoy the show! Grazie! All rights reserved | © Italian Innovators 2022

A cultural reflection on culture and #entrepreneurship by Luca Cottini (PhD) * The pursuit of a great beauty in ephemeral things (Paolo Sorrentino) * The dolce vita as a space of happiness in transience (Federico Fellini) * The unending "pleasure" of art (Gabriele D'Annunzio) * The myth of the "garden of pleasure" in 17th century poem Adonis (Giovan Battista Marino) * The construction of "pleasure" in contemporary objects Thanks for watching! Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company. * Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation * Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it? * The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model * The Italian vs the anglo-salon approach to #innovation * Objects as #storytelling devices: from decoration to personification. The object as a living actor * How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi) * Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning * The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling * Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre * Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A conversation between Luca Cottini (PhD) and Alberto Milani (entrepreneur, creator of the jewelry & lifestyle luxury brand Alberto Milani "a love affair with Italy", president of the Italy-America Chamber of Commerce of New York, and co-founder of Piazza Italia Market in New York City) * A leader in jewelry. The path to #entrepreneurship (1:10) * Between tradition and innovation. What's in a jewel? (3:00) * How does the Italian obsession for beauty translate into #jewelry design? The 3 qualities of Made in Italy (6:48) * The distinctive character of Alberto Milani jewelry lines (11:50) * The history and service of the Italy-America Chamber of Commerce in New York (13:48) * The #innovation hub of Piazza Italia (16:25) * (in italiano) Le difficoltà e le sfide di un'azienda italiana che voglia entrare nel mercato americano; come si fa a creare un'influenza (20:00) * The recipe for excellence: creative #design and strategic thinking (27:05) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The joy of a boat ride. From Dante to the 21st century * #boating as a #storytelling metaphor and a long-lasting craft * Four generations of #boat making. The Riva story from Sarnico to the world. From racing to luxury * The vision of a bold entrepreneur. The synthesis of wood craft and American engine technology * Carlo Riva's transformation of the boat into an object of lifestyle. Celebrities and glamour * The historic Riva models (Tritone, Sebino, Florida) and the legendary Aquarama * The collaboration between Riva and Lamborghini. The Aquarama #278 * Re-inventing global #yachting, The International Tourist Port in the Tigullio Gulf * A long-lasting legacy Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A lecture by Luca Cottini (PhD) at Stanford University (May 27, 2022) *Introduction by Sarah Prodan, Assistant Professor of Italian Studies at Stanford University * Presentation (2:05). At the origins of Italian #design. Liberty, #Futurism, #modernism * Camillo Boito and the theory of decorative arts. The #renaissance as a model for prototyping original industrial artifacts * The Italian Renaissance as a creative & entrepreneurial archetype: 3 spaces, 3 figures, 3 artworks * 3 archetypical spaces: court, #theatre, and bottega (workshop) * 3 archetypical figures: Federico da Montefeltro, Isabella d'Este, Leon Battista Alberti * 3 archetypical artworks: #raphael (School of Athens), #michelangelo (David), #leonardo (Last Supper) * The Renaissance in the 20th century: a space of emotional, choral, and complex simplicity Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022