(1st of each month - Podcast/YouTube) A presentation of an innovative figure in contemporary Italian culture/business

(15th of each month - Podcast/YouTube) A conversation with leading business figures or academics in Italian Studies

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Beauty and Innovation Chats about the relationship between humanities and entrepreneurship

Italian Innovators
The Italian Way. What Makes Italian Design Unique?
47:31
Italian Innovators

The Italian Way. What Makes Italian Design Unique?

A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company. * Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation * Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it? * The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model * The Italian vs the anglo-salon approach to #innovation * Objects as #storytelling devices: from decoration to personification. The object as a living actor * How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi) * Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning * The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling * Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre * Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.