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(1st of each month - Podcast/YouTube) A presentation of an innovative figure in contemporary Italian culture/business

(15th of each month - Podcast/YouTube) A conversation with leading business figures or academics in Italian Studies

16@2x

Beauty and Innovation Chats about the relationship between humanities and entrepreneurship

Italian Innovators
Da Londra alla Virginia. Come iniziò l'amicizia tra Jefferson e Mazzei | #short #storieamericane
00:52
Filippo Mazzei, l'amico italiano di Jefferson | #storieamericane
03:31
EUGENIO MARINELLA. What does Naples add to a necktie? | #italianinnovators #napoli
17:58
Italian Innovators

EUGENIO MARINELLA. What does Naples add to a necktie? | #italianinnovators #napoli

A presentation by Luca Cottini, PhD * Naples, June 26, 1914. The opening of the Marinella store on the Riviera di Chiaia (3 days before the assassination of Archduke Franz Ferdinand and the outbreak of war). * A changing urban context: the 19th century creation of the lungomare of Via Caracciolo and the transition from demolitions to renovations. * The cultural and entrepreneurial life of Naples at the turn of the 20th century. Misery and nobility, depth and openness, vain ambitions and cosmopolitism. * Four generations in #business. From Eugenio to Luigi, Maurizio, and Alessandro. * A century-long tradition of craftsmanship, #entrepreneurship and #excellence. The Marinella #brand from the Italian #dolcevita to a contemporary commitment to #sustainability. * The hidden language of #ties. A brief history of #neckties from Louis XIV to the present * What does Naples add to a tie? The cultural aesthetics of Marinella ties. * A #fashion masterpiece and a #storytelling object. The literary backdrop and secret warmth of Naples behind a thin silk strip. #innovators #napoli #naples #madeinnaples #necktie #marinella #cravatta #napoletanità #napoletani Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
What do #stories do? The added value of Italian #entrepreneurship | #lecture #italianinnovators
29:51
Italian Innovators

What do #stories do? The added value of Italian #entrepreneurship | #lecture #italianinnovators

A presentation by Luca Cottini (PhD) based on an academic lecture delivered at Chapman University on February 21, 2024 * Where is a #story found? Where is a story born? Four archetypes of #storytelling: breathing (Genesis), conflict (Iliad), journeying (Odyssey), and fire (Divine Comedy) * What does a story do? The pursuit of origin, eternity, and genuine character * What does a story do for a #business? Visual #design (ads and logos) and commercial narrations * Storytelling in the Italian industrial tradition: from Carosello to mini-movies (Barilla, Prada, Campari, Dolce & Gabbana) * Authorial commercials: Fellini, Tornatore & Morricone, Wes Anderson, Sorrentino * Four literary tropes behind Italian narrative #advertising: Cellini (Perseus), Boito (Senso), Pirandello (La giara), Tomasi di Lampedusa (La sirena) * Cultural #heritage as an added #value and a point of distinction for Italian #brands * Italian story-branding and the creation of authentic, "reflective" and "speaking" products Here are the links to the long commercials I did not include in the presentation: Barilla (The origins of Carbonara) https://www.youtube.com/watch?v=gyuGzWUX1GQ Prada (Castello Cavalcanti) https://www.youtube.com/watch?v=b87B7zyucgI Campari (Killer in Red) https://www.youtube.com/watch?v=o0ARWLpjnSA Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2024
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