Una chiacchierata con Luca Cottini. Una libera interpretazione di un'episodio in inglese dedicato a Nicola Romeo (https://youtu.be/O3SOP5nq45g) * La strada verso Napoli. Dalla periferia alla grande città, dalla povertà all'istruzione * La formazione da ingegnere civile. Da Napoli al Belgio e ritorno * Compressori ad aria e binari. L'inizio dell'azienda e il suo grande boom durante la grande guerra * L'acquisizione di Alfa e la crescita dell'azienda automobilistica. La nascita di Alfa Romeo * L'eredità di Nicola Roma: velocità, eleganza, e il sogno di costruire automobili nel Sud * Il segreto di Romeo (e dei grandi imprenditori italiani). Scoprilo alla fine del video! Grazie della visione! Puoi trovare più storie in inglese e conoscere meglio il progetto di Italian Innovators alla pagina www.italianinnovators.com. Nel frattempo, ti invito a seguirmi su LinkedIn o Instagram (@italianinnovators) o a iscriverti a questo canale YouTube per ricevere nuovi materiali e notifiche di nuovi episodi. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * Domus. The theory and practice of “industrial design” (What is #design? Who is the #designer?) * Designing life: a worldview in an object; a particular character in a space * Ponti and Milano. From formation to expositions, from practice to theory * Object-worlds. The passion for #ceramics & #glass. Lightness as brightness and weightlessness * Secular and religious #architecture. The “continuity” of opposites * Vivere all’italiana, vivere alla Ponti. The synthesis of #tradition and #modernity Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

Una chiacchierata con Luca Cottini. Una libera interpretazione di un'episodio in inglese dedicato a Filippo De Cecco https://youtu.be/fXufPgFMJSA * Una medaglia d'oro straordinaria. La migliore pasta all'esposizione di Chicago del 1893 * Ma l'Italia boicottò l'esposizione (dopo aver rotto i rapporti diplomatici con gli Stati Uniti) * Ma perché un abruzzese (e non un napoletano) vinse il premio per la migliore pasta? * La genialità inventiva di Filippo De Cecco. Dal mulino al "metodo" * Grano duro, essiccazione lenta, acqua di sorgente, trafilatura in bronzo. Gli ingredienti De Cecco * Innovare è essere fedeli alle proprie origini. Territorialità e innovazione a Fara San Martino Grazie della visione! Puoi trovare più storie in inglese e conoscere meglio il progetto di Italian Innovators alla pagina www.italianinnovators.com. Nel frattempo, ti invito a seguirmi su LinkedIn o Instagram (@italianinnovators) o a iscriverti a questo canale YouTube per ricevere nuovi materiali e notifiche di nuovi episodi. All rights reserved | © Italian Innovators 2023

A conversation between Luca Cottini (PhD) and Marco Baldocchi, Neuromarketing research director at NINA (the Italian Association of Applied Neurosciences), author, public speaker, and visionary entrepreneur in consulting and advertising. * From Lucca to Miami. From advertising to #neuroscience (1:05) * What is neurobranding? Why is neuroscience a key tool for #marketing? (2:35) * The understanding of emotions. Our decisions take place at the unconscious level (6:00) * The powerful impact of #storytelling in activating our #senses and our #memory (7:50) * Italy, melodrama, and the transformation of products into emotional platforms (10:30) * What moves our brain to #innovate? (13:43) * What is #luxury and what mental associations do we refer to it? (15:25) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * The finish line of the 1908 Targa Florio. How it all started * The birth of Italy's #automobile industry. Nazzaro (#Ferrari); Trucco (#Maserati); Ceirano (#fiat) * The mechanic of Isotta Fraschini who became a pilot. The story of Alfieri Maserati * Visionary entrepreneurship, competition, and elegance. At the core of Maserati * Maserati's most legendary models and Alfieri's legacy * What (really) happened that day in Palermo in 1908 Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A conversation between Luca Cottini (PhD) and Michael F. Moore, Ph.D (freelance translator, interpreter, and author of a wonderful English version of Alessandro Manzoni’s novel “The Betrothed") * A novel (and a language) for the Italian nation. Manzoni's I promessi sposi (1:00) * From Manzoni's characters to Italy's character. A prototype of the Italian psychology (6:20) * The American reception of Manzoni's masterpiece (13:40) * Reading Manzoni to read the pandemic. The narration of the bubonic plague (18:10) * The art and methods of translation (21:32) * Interpreting at the United Nations. Giving voice to Italian politics on the world stage (27:00) * Why businesses and entrepreneurs need great translators/interpreters (31:15) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A presentation by Luca Cottini, PhD * The mission to make #shoes visible. * The journey of a young #shoemaker from Campania to America * Italian immigrants and American #shoemaking * The immigrant's mindset. Rooted openness (from Boston to California) * Shoemaking and the cinematographic industry. The first Ferragamo store in #hollywood * Return to Italy. #florence and the crisis of the 1930s * Limit and #creativity. How the wedge heel was invented. How the rainbow sandal launched Ferragamo's fame * The postwar recognition by Neiman Marcus and the creation of the invisible shoe * The shoemaker of #celebrities: Eva Peron, Audrey Hepburn, Marilyn Monroe, Sofia Loren * A pioneer of the Italian #fashion project. From Florence to the world * A living legacy. #ferragamo today Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2023

A conversation between Luca Cottini (PhD) and Paolo Ciuccarelli (architect, communication designer, professor of design at Northeastern University, and founder of the Density Design Research Lab at Politecnico di Milano) * The impact of Italian education on a professional career (1:26) * The Italian cultural model as an archetype of design thinking (6:41) * Architecture and communication. The inside and the outside of an object (10:27) * Communication design and rhetorics (17:55) * Data visualization and the relationship between complexity and simplicity (24:15) * The impact of meta-design in artificial intelligence, communication (and literature) (30:16) * The benefits of academic research and entrepreneurship (36:20) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story * What an elevator attendant at a fashionable hotel learned about #celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century #London * #Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan) * Scarcity and #creativity. How the diamond shaped #leather and the GG logo were ideated * The bamboo bag, celebrity culture, and the contemporary evolution of the #brand * What culture generated Gucci? What culture does Gucci generate? The leather district. #fashion as a language of effortless sophistication Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

An interview with Luca Cottini (PhD) for the #podcast "Beauty at Work" (hosted by Dr. Brandon Vaidyanathan, associate professor and chair of sociology at the Catholic University of America) Intro | presentation of "Beauty at Work" (min 1:00) | Our conversation! (min 2:00) * Italian culture as a model of #designthinking * The impact of beauty on science. From Galileo to Fabiola Gianotti * Culture and entropy. How #fiction and #art can provide understanding of #complexity * The Italian #innovation paradigm vs the American pioneering model * Science & #creativity. Ingenium as engineering and ingenuity * The piazza as a model of relational #entrepreneurship The podcast show Beauty at Work explores how beauty shapes our lives and the work that we do. In this interview-based podcast, sociologist Brandon Vaidyanathan examines the role of beauty in domains like science, business, religion, food, and justice, in dialogue with leaders and experts across many fields. You can find the podcast on all major platforms. More info on the project at https://www.beautyatwork.net/podcast Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.

A presentation by Luca Cottini, PhD * A stroll through #Florence. From the 13th century (Dante's house, the Bargello) to the 15th century city (Brunelleschi's dome, Palazzo Pucci) * Aristocracy & #fashion, Renaissance & #modernity. The Florentine upbringing of Emilio Pucci * Pucci's American discovery. From the winter Olympics of 1932 to his studies at Reed College * From #sports to #aviation. How a pilot become a smuggler and a spy. Pucci and the Ciano affair. * The postwar years. From stretchable ski suits to #swimwear. From Capri to Rome and back to Florence. Pucci's impact on the birth of Italian #moda and the #design of dolce vita * Pucci's American success. From airplane uniforms to car interiors, from Marilyn Monroe's dresses to the logo of the Apollo 15 mission * The secret recipe of Pucci's innovative approach. The primacy of #color, the joy of Italian living Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * From Studio 54 to Tiffany's. How a young Italian model became NYC's top jewel #designer * An independent and unexpected path, from Italy to Japan, from Spain to New York City * An extraordinary career at Tiffany's. The most remarkable pieces of Peretti's creative imagination * The aesthetics of Peretti's style. Translating ideas into forms, forging life in matter * Catalonia as a creative laboratory. The clash of opposites between Sant Martì Vell and NYC * The Nando and Elsa Peretti Foundation. The real jewel is a life well lived Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A conversation between Luca Cottini (PhD) and Andrea Prencipe (Professor of Organization and Innovation, and Rector of Luiss Guido Carli University in Rome) * The founding vision of @LuissGuidoCarli . To establish a #university requires trust and the willingness to invest in the future (1:45) * What makes the institution distinctive in the Italian #academic landscape (6:45). * The #pandemic as an occasion to re-design #universities. On #datascience and the process of #internationalization (11:10) * The secret of #madeinitaly is #education. The value & meanings of "educated in Italy" (17:55) * An ideal portrait of the student of the 21st century (in dialogue with J.H. Newman - 21:50) * An ideal portrait of the #innovator of the 21st century (in dialogue with I. Calvino - 26:45) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The road to Naples. From the periphery to the big city, from poverty to #education * The formation as civil #engineer and the start of #business (air compressors, train tracks) * The great war and the great occasion. The acquisition of the #automobile company Alfa * Alfa Romeo. The growth of the company, the creation of a legend * The dream to manufacture automobiles in Southern Italy. The factory of Pomigliano d'Arco * The legacy of Alfa Romeo: speed, power, and #elegance * The secret of successful #entrepreneurship (find out at the end of the video!) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

Italian Innovators aims to present Italy’s contributions to the modern world and to explore its success model, which I trace in its deliberate fusion of #arts & #industry, #beauty & #technology, #crafts & #production. So, Italy not as a repository of past marvels, but rather as an incredibly lively and original piazza of #innovation. The show is rooted in my teaching experience as a professor of Italian Studies in the United States and in my scholarly work, which brings together culture and industry, art and #entrepreneurship, literary #imagination and design. In the channel, I similarly aspire to combine zealous study and passionate teaching, exploring Italy’s distinction in #fashion, #design, #music, #food, and technology, through the overlapping of #academic research and #storytelling, creative and strategic thinking. In the effort to make the Italian model intelligible to a diversified audience, I have organized the content into various playlists: #innovators profiles, #interviews with key players in contemporary Italian culture and industry, the lessons of #italianages, presenting Italy’s cultural history from a joint literary and entrepreneurial perspective, and the #businessofhappiness course, which aims to offer a humanistic guide to how to create original and substantive value for a #business. If you find this content relevant, I invite you to subscribe to this channel or to visit the webpage www.italianinnovators.com to learn more about the project and its services. You can receive updates or additional materials on the show by following me on my LinkedIn personal profile or on Instagram @italianinnovators. Don’t forget to leave your comments here below, and to share your favorite episodes with family, friends, and colleagues. For ideas, suggestions, or proposals of collaboration, feel free to email me. I always appreciate hearing from you. For now, thanks for your consideration and enjoy the show! Grazie! All rights reserved | © Italian Innovators 2022

A cultural reflection on culture and #entrepreneurship by Luca Cottini (PhD) * The pursuit of a great beauty in ephemeral things (Paolo Sorrentino) * The dolce vita as a space of happiness in transience (Federico Fellini) * The unending "pleasure" of art (Gabriele D'Annunzio) * The myth of the "garden of pleasure" in 17th century poem Adonis (Giovan Battista Marino) * The construction of "pleasure" in contemporary objects Thanks for watching! Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company. * Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation * Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it? * The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model * The Italian vs the anglo-salon approach to #innovation * Objects as #storytelling devices: from decoration to personification. The object as a living actor * How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi) * Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning * The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling * Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre * Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A conversation between Luca Cottini (PhD) and Alberto Milani (entrepreneur, creator of the jewelry & lifestyle luxury brand Alberto Milani "a love affair with Italy", president of the Italy-America Chamber of Commerce of New York, and co-founder of Piazza Italia Market in New York City) * A leader in jewelry. The path to #entrepreneurship (1:10) * Between tradition and innovation. What's in a jewel? (3:00) * How does the Italian obsession for beauty translate into #jewelry design? The 3 qualities of Made in Italy (6:48) * The distinctive character of Alberto Milani jewelry lines (11:50) * The history and service of the Italy-America Chamber of Commerce in New York (13:48) * The #innovation hub of Piazza Italia (16:25) * (in italiano) Le difficoltà e le sfide di un'azienda italiana che voglia entrare nel mercato americano; come si fa a creare un'influenza (20:00) * The recipe for excellence: creative #design and strategic thinking (27:05) Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * The joy of a boat ride. From Dante to the 21st century * #boating as a #storytelling metaphor and a long-lasting craft * Four generations of #boat making. The Riva story from Sarnico to the world. From racing to luxury * The vision of a bold entrepreneur. The synthesis of wood craft and American engine technology * Carlo Riva's transformation of the boat into an object of lifestyle. Celebrities and glamour * The historic Riva models (Tritone, Sebino, Florida) and the legendary Aquarama * The collaboration between Riva and Lamborghini. The Aquarama #278 * Re-inventing global #yachting, The International Tourist Port in the Tigullio Gulf * A long-lasting legacy Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A lecture by Luca Cottini (PhD) at Stanford University (May 27, 2022) *Introduction by Sarah Prodan, Assistant Professor of Italian Studies at Stanford University * Presentation (2:05). At the origins of Italian #design. Liberty, #Futurism, #modernism * Camillo Boito and the theory of decorative arts. The #renaissance as a model for prototyping original industrial artifacts * The Italian Renaissance as a creative & entrepreneurial archetype: 3 spaces, 3 figures, 3 artworks * 3 archetypical spaces: court, #theatre, and bottega (workshop) * 3 archetypical figures: Federico da Montefeltro, Isabella d'Este, Leon Battista Alberti * 3 archetypical artworks: #raphael (School of Athens), #michelangelo (David), #leonardo (Last Supper) * The Renaissance in the 20th century: a space of emotional, choral, and complex simplicity Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A conversation between Luca Cottini (PhD) and Gianfranco Zaccai (designer, architect, innovator, founder of the design firm Continuum, president of the Foundation for Augmented Intelligence) * A story in between worlds. From #education to the establishment of Continuum (1:26) * The genesis of Reebok Pump (5:50) * The migrant's mindset as a key to originality (7:40) * Design & food (8:12) * How is an idea born? The explorative and creative process behind P&G's Swiffer (11:36) * How does an object become a web of interactions? How can a product matter? (17:45) * The creation of Omnipod and the power of hiding (21:36) * #designthinking as a key way to #innovation (23:05) * Holistic thinking and the quest for elegant solutions in #design and #academia (26:00) * The foundation for augmented intelligence. Design as a force for good (29:20) * From design of objects to design of experience. Re-inventing the semester abroad in Italy (34:10) Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A presentation by Luca Cottini, PhD * An American #woman in Italy at the turn of the 20th century. The marriage with Ruggero Ranieri * Pioneering female entrepreneurship in Italy. The Arti decorative italiane from Umbria to New York * Education and #female emancipation. The school of Pischiello and the Montessori method * A living legacy. The Sorbello foundation (NYC) and the Fondazione Ranieri di Sorbello (Perugia) * Uguccione and Romeyne's bridge-building mission. The activities and projects of the foundations Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022

A conversation between Luca Cottini (PhD) and Chiara Montanari (Antarctic expedition leader, manager, researcher, coach, consultant in strategic mindset, TEDx speaker and author of “Ice chronicles. 90 days in Antarctica"). * The Antarctic mindset as a metaphor of #entrepreneurship (2:05) * The success of an "impresa" in an extreme environment: a balance of rigor and flexibility (4:00) * How to see the unforeseen as not an obstacle but as an opportunity (9:10) * Dynamism, mutability, and the need of self-care (14:50) * The #feminine mindset as a seed of innovation (19:24) * Leadership and joy (22:00) Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. All rights reserved | © Italian Innovators 2022